Hiroshi Fujiwara

Hiroshi Fujiwara is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label fragment design and home goods brand retaW. Other ventures include projects with the POOL aoyama concept store and snowboarding line AK457. He is known as the ‘Godfather of Harajuku’, who has collaborated with the likes of Nike, Burton, Levi’s, Stussy, Supreme, Converse, and Beats by Dre, as well as with artists like Takashi Murakami, KAWS, and Eric Clapton.

Hiroshi Fujiwara Teases Upcoming fragment design x Maserati Collab
Automotive

Hiroshi Fujiwara Teases Upcoming fragment design x Maserati Collab

Worlds collide.

Hiroshi Fujiwara Teases Potential Re-Release of the fragment x Nike Dunk High "City Pack"
Footwear

Hiroshi Fujiwara Teases Potential Re-Release of the fragment x Nike Dunk High "City Pack"

The 2010 series is rumored for an updated return.

fragment design Spotted in 'Pokémon the Movie: Secrets of the Jungle'
Entertainment

fragment design Spotted in 'Pokémon the Movie: Secrets of the Jungle'

Hiroshi Fujiwara’s signature motif has landed on the actual animation.

fragment design Joins RAMIDUS for Nexkin Tote Collection
Fashion

fragment design Joins RAMIDUS for Nexkin Tote Collection

Kicking off 2021.

10 of the Best Collabs For Your Gift List This Year
Fashion

10 of the Best Collabs For Your Gift List This Year

Presented by Tommy Hilfiger
Because aren’t the holidays about coming together?

'Cyberpunk 2077' Is Giving Away Pieces from its Sold Out fragment design Collection
Giveaways 

'Cyberpunk 2077' Is Giving Away Pieces from its Sold Out fragment design Collection

Presented by Cyberpunk 2077
Enter for your chance to win.

Hiroshi Fujiwara Teases New Burton AK457 Gear
Fashion

Hiroshi Fujiwara Teases New Burton AK457 Gear

The Godfather of Streetwear hits the slopes.

fragment design Meets Playboy Labs With Actual Bunnies
Fashion

fragment design Meets Playboy Labs With Actual Bunnies

Flipping the iconic logo.

The 'Cyberpunk 2077' x fragment design Collection Drops Today
Fashion 

The 'Cyberpunk 2077' x fragment design Collection Drops Today

Presented by Cyberpunk 2077
Get your hands on the limited-edition line of collaborative clothing and accessories now.

'Cyberpunk 2077' Taps fragment design for the Ultimate Style-Meets-Gaming Collaboration
Fashion 

'Cyberpunk 2077' Taps fragment design for the Ultimate Style-Meets-Gaming Collaboration

Presented by Cyberpunk 2077
The Godfather of Streetwear creates the first fits for the most anticipated game of the century.

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