Girls Don’t Cry is a Tokyo-based brand founded by VK Design’s Verdy, who also spearheads the brand/skate team Wasted Youth. The label began as a T-shirt he gifted to his wife while they were at a pop-up in Los Angeles, and has since become one of the most coveted names in and out of Japan. Within three years of its inception, Girls Don't Cry has linked up with the likes of Nike SB, Carrots, Undercover and Human Made, receiving the co-sign from streetwear icons Jun Takahashi and NIGO.
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