Gentle Monster

Standing out as one of the standout names in the sunglasses and optical glasses realm in recent years, Gentle Monster was founded by Hankook Kim in Seoul back in 2011. The South Korean name crafted “perfect frames” rooted in philosophies in the purity of art, culture redesign and pioneering technology. Reimagining classic shapes with innovation and artistry in mind, Gentle Monster has created a name for itself in the fashion industry. With a $60 million USD investment for a seven percent stake in 2017 from LVMH, Gentle Monster now has 41 directly operated stores worldwide.

Gentle Monster is Suing Malik Yusef For Fraud
Music

Gentle Monster is Suing Malik Yusef For Fraud

After Yusef pulled off a $2.5M USD “Kanye West collaboration” scheme.

Gentle Monster & Fendi Collaborate for "Gentle Fendi" Eyewear Capsule & Café
Fashion

Gentle Monster & Fendi Collaborate for "Gentle Fendi" Eyewear Capsule & Café

Creating two unique sunglasses alongside a Seoul-based installation.

Huawei and Gentle Monster Are Developing a Series of Smart Glasses
Tech

Huawei and Gentle Monster Are Developing a Series of Smart Glasses

Snapchat Spectacles, but with more functionalities.

Gentle Monster Turns Shanghai Flagship Into an Art Exhibit
Design

Gentle Monster Turns Shanghai Flagship Into an Art Exhibit

The eyewear retailer kicks off ‘The Salon Project.’

UPDATE: Kanye West Did Not Produce Music for Gentle Monster's "Collection 13" Campaign
Music

UPDATE: Kanye West Did Not Produce Music for Gentle Monster's "Collection 13" Campaign

According to Kim Kardashian West.


Gentle Monster Channels the Unconventional in "13" Eyewear Collection
Fashion

Gentle Monster Channels the Unconventional in "13" Eyewear Collection

Taking you to the future.

Sequestered Alleyways & Train Stations Frame This Transitional Tokyo-Set Editorial
Fashion

Sequestered Alleyways & Train Stations Frame This Transitional Tokyo-Set Editorial

Dubbed “Tokyo Equinox.”

Another Look at Gentle Monster & Xander Zhou’s Collaborative GMXZ Raincoat
Fashion

Another Look at Gentle Monster & Xander Zhou’s Collaborative GMXZ Raincoat

Removable hood and mask.

An Official Look at Alexander Wang's Gentle Monster Collaboration
Fashion

An Official Look at Alexander Wang's Gentle Monster Collaboration

Introducing the “CEO” frame.

Gentle Monster & Xander Zhou Reveal Plans for New Collaboration
Fashion

Gentle Monster & Xander Zhou Reveal Plans for New Collaboration

High-end eyewear and more.

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