Gentle Monster

Standing out as one of the standout names in the sunglasses and optical glasses realm in recent years, Gentle Monster was founded by Hankook Kim in Seoul back in 2011. The South Korean name crafted “perfect frames” rooted in philosophies in the purity of art, culture redesign and pioneering technology. Reimagining classic shapes with innovation and artistry in mind, Gentle Monster has created a name for itself in the fashion industry. With a $60 million USD investment for a seven percent stake in 2017 from LVMH, Gentle Monster now has 41 directly operated stores worldwide.

Gentle Monster Enlists Artists for Virtual Eyewear Collection
Fashion

Gentle Monster Enlists Artists for Virtual Eyewear Collection

Face filters inspired by human skin, robots and more.

Gentle Monster Introduces "Gentle Wu" Collection with Kris Wu
Fashion

Gentle Monster Introduces "Gentle Wu" Collection with Kris Wu

Four new models.

Gentle Monster Introduces "MY MARS" Collection in Surreal Matthew Stone Campaign
Fashion

Gentle Monster Introduces "MY MARS" Collection in Surreal Matthew Stone Campaign

Envisioned by the artist who produced FKA Twigs’ ‘Magdalene’ album cover.

Gentle Monster Launches Bold SS20 Eyewear Collection
Fashion

Gentle Monster Launches Bold SS20 Eyewear Collection

Sophisticated frames in five different styles.

Alexander Wang and Gentle Monster Reveal Snake-Themed Collaboration
Fashion

Alexander Wang and Gentle Monster Reveal Snake-Themed Collaboration

Featuring metal snake motifs.


Take a Look at AMBUSH & Gentle Monster's Seoul Pop-Up
Fashion

Take a Look at AMBUSH & Gentle Monster's Seoul Pop-Up

Commemorating the collaborative effort’s latest sunglasses.

Take A Closer Look at AMBUSH's Gentle Monster Sunglasses Collaboration
Fashion

Take A Closer Look at AMBUSH's Gentle Monster Sunglasses Collaboration

Available in three transparent colors.

GR8's Summer 2019 Editorial Takes Note of Current Trends in Fashion
Fashion

GR8's Summer 2019 Editorial Takes Note of Current Trends in Fashion

Styled by After Homework Paris’s Elena Mottola.

Gentle Monster is Suing Malik Yusef For Fraud
Music

Gentle Monster is Suing Malik Yusef For Fraud

After Yusef pulled off a $2.5M USD “Kanye West collaboration” scheme.

Gentle Monster & Fendi Collaborate for "Gentle Fendi" Eyewear Capsule & Café
Fashion

Gentle Monster & Fendi Collaborate for "Gentle Fendi" Eyewear Capsule & Café

Creating two unique sunglasses alongside a Seoul-based installation.

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