G-Star RAW Launches “Hardcore Denim” Campaign Spotlighting the Contemporary Tap Dance Movement
Fashion

G-Star RAW Launches “Hardcore Denim” Campaign Spotlighting the Contemporary Tap Dance Movement

Showcasing a synergy of dance, music and denim.
By /
11,429 Hypes   16 Comments
Snoop Dogg and G-Star RAW Team Up To Introduce Latest Grip 36 Wide-Cut Denim
Fashion 

Snoop Dogg and G-Star RAW Team Up To Introduce Latest Grip 36 Wide-Cut Denim

Presented by G-Star RAW
Through the “Say It Witcha Booty” campaign.
Presented by G-Star RAW /
11,497 Hypes   10 Comments
Aitor Throup Meets His Inner Child
Art 

Aitor Throup Meets His Inner Child

The artist takes a well-deserved pause to chat with ‘Hypebeast Magazine’ Issue 29.
By /
6,215 Hypes   2 Comments
The Denim Industry Needs to Find the Innovation Thread
Fashion 

The Denim Industry Needs to Find the Innovation Thread

Heritage labels face threats from the athleisure trend and growing demand for sustainable fashion.
By /
23,105 Hypes   24 Comments
Jaden Smith Unites with G-Star RAW for "Forces of Nature" Collection
Fashion

Jaden Smith Unites with G-Star RAW for "Forces of Nature" Collection

“The design inspiration came from the power of the planet.”
By /
23,380 Hypes   11 Comments
Pharrell Williams Unveils G-Star RAW Suit Collection
Fashion

Pharrell Williams Unveils G-Star RAW Suit Collection

Five printed jumpsuits for men and women.
By /
10,359 Hypes   2 Comments
Aitor Throup Exits G-Star
Fashion

Aitor Throup Exits G-Star

Throup has stepped down from his Executive Creative Director role.
By /
14,251 Hypes   19 Comments
Jaden Smith Joins Forces With G-Star RAW for Sustainable Denim Collection
Fashion

Jaden Smith Joins Forces With G-Star RAW for Sustainable Denim Collection

“I was first brought into G-Star by Pharrell, someone who I respect and admire.”
By /
37,022 Hypes   34 Comments
G-Star RAW Research III by Aitor Throup Deconstructs Denim to Its Purest Form
Fashion

G-Star RAW Research III by Aitor Throup Deconstructs Denim to Its Purest Form

The series’ third men’s collection and first women’s collection.
By /
5,339 Hypes   0 Comments
A Look Inside the G-Star Mat Event with Pharrell Williams
Events 

A Look Inside the G-Star Mat Event with Pharrell Williams

Presented by G-Star
“Experience different patterns and prints that take you somewhere else.”
Presented by G-Star /
4,890 Hypes   0 Comments
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