Fred Perry

Fred Perry is a British heritage brand founded by three-time Wimbledon champion tennis player, Fred Perry. Perry won the adulation of British fans not only for his irrepressible skill but also for his style and humble beginnings, which contrasted with the privileged backgrounds of many other players at the All England Club. Perry’s venture into sportswear began in the late 1940s when he designed and created the very first sweatband with former Austrian footballer Tibby Wegner. They adopted the Laurel Wreath symbol as their logo, a testament to Perry’s 1934 victory at Wimbledon. Perry and Wegner’s next venture involved the development of knitted cotton sports shirts identifiable by its original tipped design and laurel wreath embroidery. Despite being developed as a piece of sports apparel, the Fred Perry Pique became synonymous with musically driven British subcultures such as mods and skinheads, right into to the 1990s Britpop movement when it was sported by influential bands such as Blur and Oasis. Keeping the brand innovative through collaborations with respected artists and designers such as Raf Simons, Richard Nicoll, and Amy Winehouse, Fred Perry continues to affirm its street fashion credibility with which consumers still identify today.

size? and Fred Perry Unveil Acid House-Inspired “Kaleidoscope” Collection
Fashion

size? and Fred Perry Unveil Acid House-Inspired “Kaleidoscope” Collection

Celebrating 20 years of the U.K. sneaker store.

Fred Perry Teams up With Padmore & Barnes to Rework its Willow Silhouette
Footwear

Fred Perry Teams up With Padmore & Barnes to Rework its Willow Silhouette

A classic suede shoe, originally released in the 1960s.

Fred Perry Reworks G. H. Bass' Signature Weejun Loafer
Footwear

Fred Perry Reworks G. H. Bass' Signature Weejun Loafer

Releasing tasselled and penny loafers.

Raf Simons & Fred Perry Reunite for Subcultural-Inspired SS20 Capsule
Fashion

Raf Simons & Fred Perry Reunite for Subcultural-Inspired SS20 Capsule

Once again referencing the work of Gavin Watson.

Fred Perry & BEAMS Link up for Logo-Heavy SS20 Capsule
Fashion

Fred Perry & BEAMS Link up for Logo-Heavy SS20 Capsule

Inspired by tennis history and archival pieces.

Nicholas Daley Reworks Fred Perry Accessories for SS20 Capsule
Fashion

Nicholas Daley Reworks Fred Perry Accessories for SS20 Capsule

Including two updated takes on the George Cox Monkey Boot.

A Look at Dover Street Market's 15th Anniversary "MONOCHROMARKET" Collaborations
Fashion

A Look at Dover Street Market's 15th Anniversary "MONOCHROMARKET" Collaborations

Ranging from BAPE & Burberry to Palace & UNDERCOVER.

Made Thought Reimagines Fred Perry's 5-4-4 Motif in Monochromatic Capsule
Fashion

Made Thought Reimagines Fred Perry's 5-4-4 Motif in Monochromatic Capsule

Modernizing a slice of the British brand’s history.

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