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Hypebeast spoke with the sportswear brand’s visionary, Heiko Desens, about RiRi’s evolving design approach, as she cuts the ribbon on global FENTY x PUMA installations.
Taking inspiration from both PUMA’s classic football boot and running shoe.
Stay up to date on the latest industry headlines.
“That’s the thing I love the most: it’s an experience, it’s a memory, encapsulated into a fragrance.”
The LVMH-backed luxury brand is calling it quits just after two years.
While brands like Pyer Moss and Savage x Fenty have championed plus-sized models, most lag behind in size inclusivity.
Following the use of a song which sampled sacred Islamic phrases.
Embracing all types of people, starring Paris Hilton, Lizzo, Indya Moore, Normani, Roddy Rich, Miguel, Gigi Goode, Shea Couleé, and many more.
A capsule of loungewear and underwear pieces modeled by Christian Combs.
Propelled by her Fenty partnership with LVMH.
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