Evisu

EVISU is a Japanese brand founded by Hidehiko Yamane. EVISU derives its name from the Japanese god of prosperity Ebisu; the name was selected because money and fishing are among Yamane's favourite things. The brand is renowned for producing its denim wears through traditional, labor-intensive methods as well as for introducing premium-quality selvedge denim and custom distressing to the Japanese market, which then spread around the world. Initially EVISU’s production line created only about 14 pairs of jeans per day— that was then each caringly hand-painted with the now famous seagull logo. The brand at first was a labor of love as opposed to a commercial venture, and despite its worldwide success and critical acclaim, the brand’s mission to create high-quality products has remained unchanged.

EVISU Launches BESPOKE Denim Program
Fashion

EVISU Launches BESPOKE Denim Program

Already famous for its history of quality and craftsmanship as well as its unique denim

EVISU x DRESSCAMP First Mash-Up Lights Up Fall 2014 with Bold Jungle Prints and Sporty Couture
Fashion

EVISU x DRESSCAMP First Mash-Up Lights Up Fall 2014 with Bold Jungle Prints and Sporty Couture

Japanese heavyweights EVISU and DRESSCAMP recently teamed up to drop a limited-edition capsule,

EVISU 2014 Fall/Winter Campaign
Fashion

EVISU 2014 Fall/Winter Campaign

To present its 2014 fall/winter campaign, Japanese imprint EVISU has enlisted the help of the

EVISU x D*Face Partner for D*Face's Solo Exhibition in Asia
Fashion

EVISU x D*Face Partner for D*Face's Solo Exhibition in Asia

Japanese denim label EVISU will be launching a special capsule to tie in with D*Face’s solo

Win a Prize Pack from EVISU Worth Over $500 USD!
Fashion

Win a Prize Pack from EVISU Worth Over $500 USD!

Hypebeast and EVISU are proudly partnering up to offer readers the chance to win one of four

EVISU 2013 Fall/Winter Collection
Fashion

EVISU 2013 Fall/Winter Collection

Infusing core elements of traditional Japanese denim wear with modern refinement, EVISU presents

INSA Launches Installation at EVISU Gallery Hong Kong
Arts

INSA Launches Installation at EVISU Gallery Hong Kong

Stemming from a background in graffiti, INSA’s flamboyant style has made its way to a number of

Evisu 2012 Fall/Winter Lookbook
Fashion

Evisu 2012 Fall/Winter Lookbook

For Fall/Winter 2012, Evisu has taken its roots in quality and authenticity, added a healthy dose

Retrospect: Evisu Hand-Painted Denim

Retrospect: Evisu Hand-Painted Denim

A lot has changed for Evisu over the years. Once a defining brand of the Japanese denim movement,

Evisu x Common Projects 2010 Fall/Winter Footwear Collection
Footwear Fashion

Evisu x Common Projects 2010 Fall/Winter Footwear Collection

Simple is beautiful is a theme that has resonated in all of Common Projects’ offerings and

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