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Analysts called Demna a “risky pick for much larger label Gucci with its reputation for timeless elegance.”
Balenciaga’s provocateur is next in line to lead Kering’s cash cow. Can he bring Italy’s largest luxury fashion label back to its former glory?
The Georgian designer, known for retro-glamour and satirical motifs, has departed after nearly a decade at the brand.
Demna presented an 80-look collection that balanced corporate attire with sportswear complete with an unexpected PUMA collaboration, all marching through an endless maze.
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“My early memories of fashion start with me drawing looks on cardboard, cutting them out and making ‘fashion shows’ on my kitchen table,” the designer explained.
Shot by Jitka Hanzlová, the sartorial delivery stars Demna’s mother, his husband, his former professor and several friends of the House.
In many ways, Demna’s Los Angeles show marked a return to form for the brand, but the response to its familiar feel is split.
The new face of the brand joins stars like Michelle Yeoh, Isabelle Huppert and Kim Kardashian.
Demna opened the gates to his intimate universe, welcoming friends and family to walk the dramatic runway in celebration of life and fashion.
Will Demna channel old Hollywood glamor in his search for non-gimmicky refinement?
