Byredo Unveils Romantic Fall Fragrance "Eyes Closed"
Fashion

Byredo Unveils Romantic Fall Fragrance "Eyes Closed"

Inspired by British photographer Alasdair McLellan’s “The Perfect Kiss.”

Byredo Opens Its First Hong Kong Flagship Store
Design

Byredo Opens Its First Hong Kong Flagship Store

Furthering its Asia retail presence.

Byredo Taps Le Laboureur for Debut Venture Into Workwear
Fashion

Byredo Taps Le Laboureur for Debut Venture Into Workwear

Unveiling a limited-edition chore jacket.

Byredo Unveils 2022 Collector’s Edition Hand Creams
Fashion

Byredo Unveils 2022 Collector’s Edition Hand Creams

Featuring three signature scents.

RTFKT Teases New Web3 Fragrance Collaboration With Byredo
NFT

RTFKT Teases New Web3 Fragrance Collaboration With Byredo

The project hopes to “apply NFT magic” to the luxury fragrance space.


BYREDO's Reintroduced 'Mister Marvelous' Fragrance Pays Homage To Odell Beckham Jr.
Fashion

BYREDO's Reintroduced 'Mister Marvelous' Fragrance Pays Homage To Odell Beckham Jr.

BYREDO’s reintroduced fragrance looks to turn heads.

Puig Set To Acquire Byredo
Fashion

Puig Set To Acquire Byredo

Joining a roster than includes Jean Paul Gaultier, Dries Van Noten and more.

Byredo Teams up with Benoit Lalloz on "Infra Luna" Candle Warmer
Design

Byredo Teams up with Benoit Lalloz on "Infra Luna" Candle Warmer

Fusing industrial aesthetics with olfactory innovation.

L'Oreal Reportedly Nearing Deal to Acquire Byredo
Fashion

L'Oreal Reportedly Nearing Deal to Acquire Byredo

Potentially joining Armani, Kiehl’s, and Maison Margiela Fragrances.

Byredo Launches Over-Dyed Sneakers for ByProduct 35
Footwear

Byredo Launches Over-Dyed Sneakers for ByProduct 35

Giving each pair a unique design.

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