Bodega
Bodega is a Boston-based streetwear boutique that was founded by Dan Natola, Oliver Mak and Jay Gordon. Widely recognized as one of the top sneaker boutiques in the world and as having put Boston on the streetwear map, Bodega saw a meteoric rise from its inception despite the absence of any marketing or advertising. Bodega had secured a deal to carry limited edition releases from Nike, and attained Nike’s Tier Zero status after a mere two years. First collaborating with Converse on a sneaker release, Bodega was involved in seven projects between 2007 and 2008, including redesigns of the Reebok Pump Omni Lite, the Puma Sky Hi, and the adidas ZX running shoe. Bodega released its own apparel line in 2012, which has since seen collaborations with C.E and Fred Perry.
After the police shooting of Jacob Blake in Kenosha, Wisconsin.
Alongside a plethora of Air Jordans, Nike’s Dunk Low SP “Champ Colors” and a reported YEEZY QUANTUM “Barium” drop.
Enlisting The Shoe Surgeon, Kumanokoido and more.
Centered around a theme of “New Normal,” and even referencing ‘The Epic of Gilgamesh’.
The best ways to stay connected to sneaker culture from the confines of your home.
Alongside the AJ1 “Court Purple,” YEEZY 700 V3 “Alvah,” latest Bodega x Saucony collaboration and more.
The Boston boutique’s staff advises on keeping optimistic while working from home.
Inspired by the 20 years since the silhouette was designed.
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