Bamford Watch Department

Founded by George Bamford in 2004, Bamford Watch Department is a watch label based in London and is known for personalizing steel sports watches from major international brands. Working independently from major watch brands in customizing its watch models, the label offers a bespoke watch customization service that allows customers to customize everything from the watch face and hands, to the hour and minute numerals and indices. Bamford’s various ranges include some special limited edition series in collaboration with brands like Rolex, Patek Philippe and Audemars Piguet, as well as with select streetwear labels like fragment design, clothes customizer Dr. Romanelli, and AAPE by A Bathing Ape. Bamford’s other ventures include custom bike building under the Bamford Cycling Department, as well as home goods under the Bamford Grooming Department.

Bamford London Celebrates 90 Years of 'Popeye' With Limited-to-50 GMT Watch
Watches

Bamford London Celebrates 90 Years of 'Popeye' With Limited-to-50 GMT Watch

Featuring a fitting Navy-Indebted colorway.

Bamford Watch Department Releases a Special Domino Set
Design

Bamford Watch Department Releases a Special Domino Set

A luxurious take on the age-old game.

Peanuts Global Art Collective and STORY Unveil Exclusive Collabs
Art

Peanuts Global Art Collective and STORY Unveil Exclusive Collabs

Featuring Champion, Bamford Watch Department, HUF and more.

Business of HYPE With jeffstaple, Episode 19: George Bamford
Business of HYPE

Business of HYPE With jeffstaple, Episode 19: George Bamford

Bamford Watch Department’s founder details how he reignited the lost art of personalization in the age of mass production.

Bamford Watch Department Drops Special-Edition 'HELLO!' x Dover Street Market Watch
Watches

Bamford Watch Department Drops Special-Edition 'HELLO!' x Dover Street Market Watch

Celebrating 30 years of the British magazine.


Bamford Watch Department Puts a Miami-Inspired Spin on the Mayfair
Watches

Bamford Watch Department Puts a Miami-Inspired Spin on the Mayfair

Highlighted by colorfully customized watch faces.

Bamford Watch Department Introduces the TAG Heuer Bamford Monaco
Watches

Bamford Watch Department Introduces the TAG Heuer Bamford Monaco

Stealthy.

fragment design & Bamford Watch Department Link up for Zenith El Primero
Watches

fragment design & Bamford Watch Department Link up for Zenith El Primero

A Dover Street Market exclusive.

Bamford Watch Department Branches Out With Bold New Mayfair Designs
Watches

Bamford Watch Department Branches Out With Bold New Mayfair Designs

Upgrades include Valentine’s Day colors.

Bamford Watch Department Introduces Its First Solo Timepiece
Watches

Bamford Watch Department Introduces Its First Solo Timepiece

Presenting the Mayfair.

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