ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

ASICS' GEL-Kayano 5 360 Receives Cool "Grey/Mint Tint" Makeover
Footwear

ASICS' GEL-Kayano 5 360 Receives Cool "Grey/Mint Tint" Makeover

Embellished with semi-translucent overlays.

Kanye West's YEEZY BOOST 380 "Mist" Anchors This Week's Best Footwear Drops
Footwear 

Kanye West's YEEZY BOOST 380 "Mist" Anchors This Week's Best Footwear Drops

Alongside Nike’s full slate of Air Max Day releases, Stussy x Nike Air Zoom Spiridon Cage 2s and more.

ASICS' GEL-Nandi 360 Gets Tactical "Tree Camo" Treatment
Footwear

ASICS' GEL-Nandi 360 Gets Tactical "Tree Camo" Treatment

Complete with ripstop nylon components.

ASICS' GEL-Kayano 5 KZN Gets Mossy "Tree Camo" Treatment
Footwear

ASICS' GEL-Kayano 5 KZN Gets Mossy "Tree Camo" Treatment

A lush earthy makeover.

ASICS' Metaride Receives Sleek Triple Black Iteration
Footwear

ASICS' Metaride Receives Sleek Triple Black Iteration

Equipped with an articulated GUIDESOLE.

ASICS GEL-Kayano 5 KZN Goes Tropical
Footwear

ASICS GEL-Kayano 5 KZN Goes Tropical

A mix of “Orange Pop” and “Fresh Ice” hues complete with signature GEL cushioning.

Detailed Look at Sean Wotherspoon x atmos x ASICS GEL-Lyte III
Footwear

Detailed Look at Sean Wotherspoon x atmos x ASICS GEL-Lyte III

Featuring a slew of corduroy materials in retro color-blocking.

ASICS Brings Back OG 1989 Colors With GEL-Lyte XXX
Footwear

ASICS Brings Back OG 1989 Colors With GEL-Lyte XXX

“Citrus” & “Coral.”

ASICS GEL-Lyte III "Modern Tokyo" Pack Features Bold Colorblocking
Footwear

ASICS GEL-Lyte III "Modern Tokyo" Pack Features Bold Colorblocking

You’ll have to scan these carefully to catch all the details.

An Air Max-Inspired Air Jordan 4 Invigorates This Week's Best Footwear Drops
Footwear 

An Air Max-Inspired Air Jordan 4 Invigorates This Week's Best Footwear Drops

Next to new YEEZY BOOST 350 V2s, crisp Air Max 1s and more.

Load more
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.