ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

ASICS Brings Back OG 1989 Colors With GEL-Lyte XXX
Footwear

ASICS Brings Back OG 1989 Colors With GEL-Lyte XXX

“Citrus” & “Coral.”

ASICS GEL-Lyte III "Modern Tokyo" Pack Features Bold Colorblocking
Footwear

ASICS GEL-Lyte III "Modern Tokyo" Pack Features Bold Colorblocking

You’ll have to scan these carefully to catch all the details.

An Air Max-Inspired Air Jordan 4 Invigorates This Week's Best Footwear Drops
Footwear 

An Air Max-Inspired Air Jordan 4 Invigorates This Week's Best Footwear Drops

Next to new YEEZY BOOST 350 V2s, crisp Air Max 1s and more.

ASICS Novablast Delivers Energetic, Responsive Ride
Footwear

ASICS Novablast Delivers Energetic, Responsive Ride

Featuring a trampoline-inspired cushioning system.

Above The Clouds Celebrates 10 Years With ASICS GEL-1090 Collaboration
Footwear

Above The Clouds Celebrates 10 Years With ASICS GEL-1090 Collaboration

A subtle nod to ASICS’ “Sound Mind, Sound Body” philosophy.

ASICS' GEL-LYTE XXX "Modern Tokyo" Combines Heritage Details With Futuristic Proportions
Footwear

ASICS' GEL-LYTE XXX "Modern Tokyo" Combines Heritage Details With Futuristic Proportions

The latest in a long line of GEL-equipped sneakers.

AFFIX & ASICS Reconnect for Minimalistic GEL-Noosa Tri 12 Duo
Footwear

AFFIX & ASICS Reconnect for Minimalistic GEL-Noosa Tri 12 Duo

Choose from black or white.

ASICS Unveils Deconstructed GEL-Venture Re in "Beige" & "Black"
Footwear

ASICS Unveils Deconstructed GEL-Venture Re in "Beige" & "Black"

Modeled after the trail-friendly GEL-Venture 6.

ASICS Continues GEL-1090 Revival With Menacing "Gray/PRSV" Colorway
Footwear

ASICS Continues GEL-1090 Revival With Menacing "Gray/PRSV" Colorway

Yours for just $100 USD.

ASICS GEL-LYTE III "Kobe Beef"
Footwear

ASICS GEL-LYTE III "Kobe Beef"

Featuring a premium leather construction that’s cooked to the perfect medium-rare hue.

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