ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports. The brand was incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan.

The ASICS Gel Lyte V Goes Summer Fresh With "Reef"
ASICS Gives the GEL-Kayano Trainer the "Triple Black" Treatment
ASICS Gives the GEL-Lyte III A "Ranru" Treatment
Wood Wood & ASICS Tiger Team up on a Second Sneaker Collaboration
The Most Anticipated Sneakers Dropping in Europe This Weekend
ASICS Drops a New Rendition of the GEL-Lyte III "Veg-Tan"
ASICS Tiger's Latest Pack Is Inspired by Two Sides to LA
PUMA & Commonwealth Link up for IGNITE evoKNIT Collaboration
Wood Wood Takes on the Dad Shoe With the ASICS GEL-DS Trainer
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