Amazon Alexa | Hypebeast

Amazon to Give Alexa Generative AI Capabilities

Amazon to Give Alexa Generative AI Capabilities

Including an elevated personality.

By Arthur Parkhouse/Sep 21, 2023

Sep 21, 2023

1,555 Hypes

Amazon Unveils the Echo Pop, a Spherical New Smart Speaker

Amazon Unveils the Echo Pop, a Spherical New Smart Speaker

Of course, with Amazon’s Alexa included.

By Sarah Kearns/May 17, 2023

May 17, 2023

622 Hypes

See Scarlett Johansson and Colin Jost in Amazon’s Alexa Super Bowl LVI Commercial

See Scarlett Johansson and Colin Jost in Amazon’s Alexa Super Bowl LVI Commercial

Imagine if the device could read minds.

By Sarah Kearns/Feb 12, 2022

Feb 12, 2022

34,584 Hypes

NASA Is Launching Amazon’s Alexa Into Outer Space

NASA Is Launching Amazon’s Alexa Into Outer Space

Alexa will take off in early 2022.

By Sarah Kearns/Jan 5, 2022

Jan 5, 2022

3,063 Hypes

Talk to Santa With Amazon Alexa's Latest Celebrity Voice

Talk to Santa With Amazon Alexa's Latest Celebrity Voice

Ask him if you’ve been naughty or nice.

By Gillian Chu/Dec 17, 2021

Dec 17, 2021

1,275 Hypes

Watch Amazon's Fall 2021 Hardware Announcement Event

Watch Amazon's Fall 2021 Hardware Announcement Event

From home security drones to patrolling Alexa robots.

By Jeff Yeung/Sep 30, 2021

Sep 30, 2021

2,187 Hypes

Amazon Brings Shaq Into Your Home With Alexa

Amazon Brings Shaq Into Your Home With Alexa

Shaq and Melissa McCarthy join Samuel L. Jackson as options on Amazon’s voice assistant.

By James Buttery/Jul 17, 2021

Jul 17, 2021

1,652 Hypes

Amazon Reimagines Michael B. Jordan as Alexa in Super Bowl Ad

Amazon Reimagines Michael B. Jordan as Alexa in Super Bowl Ad

Michael B. Jordan is the new body for Alexa.

By Joyce Li/Feb 3, 2021

Feb 3, 2021

1,781 Hypes

Amazon Alexa Has New "Hunches" Feature To Help It Proactively Act Alone

Amazon Alexa Has New "Hunches" Feature To Help It Proactively Act Alone

Alexa will no longer need to ask permission before turning lights on/off.

By Joyce Li/Jan 26, 2021

Jan 26, 2021

3,157 Hypes

Marshall's Uxbridge Voice Brings in Alexa and AirPlay 2

Marshall's Uxbridge Voice Brings in Alexa and AirPlay 2

Possibly the most stylish voice assistant out there.

By Jeff Yeung/Mar 26, 2020

Mar 26, 2020

2,589 Hypes

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