ACRONYM

Acronym

Streetwear
Founded - 1994
Headquarter - Munich, Germany

ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.

ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.
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Streetwear
Founded - 1994
Headquarter - Munich, Germany
ACRONYM Shows off Its New Tech Offerings With an Intense Fall/Winter 2017 Video Lookbook
Fashion

ACRONYM Shows off Its New Tech Offerings With an Intense Fall/Winter 2017 Video Lookbook

Tactical and fashionable.

ACRONYM Fall/Winter 2017 Collection
Fashion

ACRONYM Fall/Winter 2017 Collection

Black and olive techwear return for an “apocalyptic” year’s end.

A New Book Looks at the Relationship Between GORE-TEX and Brands Such as Off-White™ and Norse Projects
Fashion

A New Book Looks at the Relationship Between GORE-TEX and Brands Such as Off-White™ and Norse Projects

Also featuring pieces from Bunney, ACRONYM and New Balance.

Your Guide to the UK's Best Multi-Brand Fashion Stores Outside of London
Fashion 

Your Guide to the UK's Best Multi-Brand Fashion Stores Outside of London

The best menswear retailers outside the capital.

Errolson Hugh Hits up Instagram to Tease Some of the Best ACRONYM Rereleases of 2017
Fashion

Errolson Hugh Hits up Instagram to Tease Some of the Best ACRONYM Rereleases of 2017

GORE-TEX parkas, combat cargo shorts and others.

The Shoe Surgeon Announces the Worldwide Release of His NikeLab x ACRONYM Presto Mid Custom
Footwear

The Shoe Surgeon Announces the Worldwide Release of His NikeLab x ACRONYM Presto Mid Custom

A triple black colorway featuring a python toe.

The Shoe Surgeon Is Releasing a NikeLab x ACRONYM Air Presto Mid Custom at Paris Fashion Week
Footwear

The Shoe Surgeon Is Releasing a NikeLab x ACRONYM Air Presto Mid Custom at Paris Fashion Week

All black everything.

This Is What an ACRONYM x Nike Air VaporMax Collaborative Shoe Might Look Like
Footwear

This Is What an ACRONYM x Nike Air VaporMax Collaborative Shoe Might Look Like

Tech on Air.

Predicting Fashion's Next Typefaces
Fashion 

Predicting Fashion's Next Typefaces

With the designers behind the Aphex Twin Logo, Odd Future dripping tee, ‘Enter the Void’ titles and more.

ACRONYM Creates a T-Shirt Collection for Japanese Manga 'BLAME!'
Fashion

ACRONYM Creates a T-Shirt Collection for Japanese Manga 'BLAME!'

In collaboration with Tokyo select shop EDITION.
ACRONYM Fall/Winter 2017 Collection
Fashion

ACRONYM Fall/Winter 2017 Collection

Black and olive techwear return for an “apocalyptic” year’s end.
ACRONYM 2017 Spring/Summer Collection
Fashion

ACRONYM 2017 Spring/Summer Collection

Even more functional than before.
ACRONYM 2016 Fall/Winter Collection
Fashion

ACRONYM 2016 Fall/Winter Collection

The epitome of form and function.
ACRONYM 2015 Fall/Winter Collection
Fashion

ACRONYM 2015 Fall/Winter Collection

A look at Errolson Hugh’s latest creations.

2007

ACRONYM® Production Atelier established in Czech Republic

2003

First ACRONYM® winter collection ACR-FW-0304

1999

'ACRONYM® GmbH' founded

1995

Start of design work with Burton Snowboards

1994

'ACRONYM® GbR' Agency founded
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