Jean Touitou

Jean Touitou is a Tunisian-Jewish born fashion designer based in France. Born in 1951, Touitou moved to Paris in 1960 where he studied at the L’Ecole Alsacienne. He also earned a degree in history at Sorbonne. Touitou’s first foray into fashion was in 1975 with a short stint working at the KENZO warehouse. Shortly after leaving the label, Touitou became involved in the production and design teams as “ghost designer” for a number of brands, including Joseph. 1983 saw Touitou help with the launch of French designer Agnès b.’s first overseas store in New York. The small roles earned Touitou enough money to launch his brand A.P.C. (Atelier de Production et de Création), which officially launched in 1987, and to which he still remains involved in its day-to-day operations. Conceived to oppose the bold, outspoken and brand-obsessed fashion world of the ‘80s, Touitou intended the simplistic minimalism of A.P.C. to serve as a stark contrast to the loud logos of that decade. Touitou has since built a name for himself, having won the ANDAM Fellowship award in 1992. He is accredited for his approach to creating pieces that focus on both style and comfort with the use of high-quality materials, and which offer simplistic minimalist styles. Touitou has fiercely preserved the philosophy of producing well-made, high quality clothing of discreet design and simple aesthetic that is sold at affordable prices. Inspired by working class attire and nouvelle vague films, and he credits his experiences as an immigrant and a revolutionary militant as influences to his approach to fashion. Touitou has also cited that his knowledge comes from his grandfather, who was a tanner, and his father, who was a leatherworker. He is also a well-read book enthusiast who learned much of his fashion education from reading, alongside history, politics and philosophy. The understated elegance embodied by Touitou’s collections have led him to numerous collaborations, notably a collaborative collection with Vanessa Seward, a footwear collaboration with the Nike Free OG -- a silhouette which fit in the niche category between luxury and streetwear -- and an A.P.C. and Kanye West subsidiary line, among other projects with the likes of Diemme and MM.

A.P.C. Unveils a Set of Axel Tote Bags
Fashion

A.P.C. Unveils a Set of Axel Tote Bags

Either in canvas or denim.

A.P.C. Founder Jean Touitou on His Book 'Transmission' and the Notion of Minimalism
Fashion 

A.P.C. Founder Jean Touitou on His Book 'Transmission' and the Notion of Minimalism

HYPEBEAST talks to the Creative Director about A.P.C.’s design philosophy and 30-year legacy.

J.W.Anderson x Uniqlo Leads This Week's Best European Product Drops
Fashion 

J.W.Anderson x Uniqlo Leads This Week's Best European Product Drops

Including pieces from Balenciaga, Slam Jam and Cottweiler.

Take a Look Inside A.P.C.'s Retrospective Book, 'Transmission'
Fashion

Take a Look Inside A.P.C.'s Retrospective Book, 'Transmission'

Including never-before-seen illustrations and ephemera.

A.P.C. Commemorates 30th Anniversary With Exclusive "Transmission" Capsule and Book
Fashion

A.P.C. Commemorates 30th Anniversary With Exclusive "Transmission" Capsule and Book

Packed with never-before-seen imagery from founder Jean Touitou.


A.P.C. Digs Into Its Own Archives for 2017 Fall/Winter
Fashion

A.P.C. Digs Into Its Own Archives for 2017 Fall/Winter

Celebrating its 30th anniersary with a special capsule as well.

Find out Why A.P.C. Invested in Outdoor Voices
Fashion

Find out Why A.P.C. Invested in Outdoor Voices

Jean Touitou and Tyler Haney discuss their partnership.

A.P.C. Pays Homage to Founder Jean Touitou's Tunisian Roots
Fashion

A.P.C. Pays Homage to Founder Jean Touitou's Tunisian Roots

In the brand’s latest “La Liste Tunisienne” collection.

Why A.P.C.'s Jean Touitou Thinks the Fashion Industry Must Change Its Ways
Fashion

Why A.P.C.'s Jean Touitou Thinks the Fashion Industry Must Change Its Ways

“Industry people don’t understand anything anymore. We have to redefine what fashion is.”

Take a Tour of A.P.C. Founder Jean Touitou's Sophisticated Paris Abode
Design

Take a Tour of A.P.C. Founder Jean Touitou's Sophisticated Paris Abode

Retro modern chic.

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