Inspired by Charaf Tajer’s love for the luxury eatery.
For a collection inspired by Syria and refugees, the unveiling of L.A. party glam, flight attendant uniforms and après-ski touches appeared tone-deaf.
Now available in “Tennis Green,” “Clay Orange,” and “Off-White.”
Expected levels of luxury are met with sporting undertones and references to the movement of water.
Dropping six new frames indebted to styles of the past.
Starring Nicolas Cage (alongside Alton Mason and Anok Yai in a Hugo Comte-shot campaign).
Inspired by the Vaqueros of Mexico.
Celebrating the birthplace of creative director Charaf Tajer.
Including a megawatt line-up of mentors and a major sponsor — and it’s completely free, too.
Mixing casino references with luxury fabrics.
Charaf Tajer’s imprint prepares two more Summer-ready offerings.
HYPEBEAST speaks to designer Charaf Tajer about the new 237 silhouette.