Alife's Latest Collection Is Covered With Photographs of Marilyn Monroe
Fashion

Alife's Latest Collection Is Covered With Photographs of Marilyn Monroe

Paying homage to acclaimed photojournalist Sam Shaw.
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4,891 Hypes   4 Comments
Alife Returns to the Footwear Fold With the Everybody Hi “NY!”
Footwear

Alife Returns to the Footwear Fold With the Everybody Hi “NY!”

Taking inspo from Newports.
By /
6,867 Hypes   8 Comments
The Best Crocs Collaborations, in Honor of National Croc Day
Footwear 

The Best Crocs Collaborations, in Honor of National Croc Day

A look back at variations on the divisive shoe from Balenciaga, Post Malone and more.
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25,263 Hypes   7 Comments
Alife's Rob Cristofaro and Treis Hill on Being an Originator of Hype
Business of HYPE

Alife's Rob Cristofaro and Treis Hill on Being an Originator of Hype

They discuss the early beginnings, being the testing ground for sneaker drops, overcoming complicated business deals and future plans.
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6,808 Hypes   2 Comments
8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Moncler Genius, AWGE, BAPE, ASSC and more.
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40,268 Hypes   9 Comments
Alife and Lee Drop Joint Anniversary Capsule Collection
Fashion

Alife and Lee Drop Joint Anniversary Capsule Collection

Featuring denim secured from the last selvedge denim mill in the United States.
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9,248 Hypes   10 Comments
Bronx Museum of the Arts & ALIFE Unveil Pop-Up Commemmorating Henry Chalfant
Art

Bronx Museum of the Arts & ALIFE Unveil Pop-Up Commemmorating Henry Chalfant

Featuring streetwear, accessories and more.
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4,105 Hypes   0 Comments
Foot Locker Bets On Cultural Authenticity With Greenhouse Incubator
Footwear 

Foot Locker Bets On Cultural Authenticity With Greenhouse Incubator

The retailer is launching a new platform to change the way it interacts with customers.
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13,167 Hypes   5 Comments
adidas Consortium & Alife Join Forces Again for Another Nizza Hi Makeover
Footwear

adidas Consortium & Alife Join Forces Again for Another Nizza Hi Makeover

Just two months after their last collaboration.
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5,900 Hypes   2 Comments
The Futuristic Y-3 RUNNER 4D II Takes the Spotlight in This Week's Footwear Drops
Footwear 

The Futuristic Y-3 RUNNER 4D II Takes the Spotlight in This Week's Footwear Drops

Along with collaborative silhouettes from Alife, Pharrell, HUMAN MADE, NEIGHBORHOOD and more.
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18,354 Hypes   4 Comments
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