In honor of WNYC’s 100th anniversary, the NYC-based imprint explored the station’s archives to inform a new graphic range.
After selling out in minutes last week.
Presenting an array of locally-inspired sportswear and cut and sew garments.
Revamped with a magnet hue and balsam accents.
The brand’s co-founders speak on its evolution and extensive, official partnership with the city it calls home.