The Denim Industry Needs to Find the Innovation Thread
Fashion 

The Denim Industry Needs to Find the Innovation Thread

Heritage labels face threats from the athleisure trend and growing demand for sustainable fashion.

Neiman Marcus Takes to Tartan Prints and Workwear Staples In New Fall Editorial
Fashion 

Neiman Marcus Takes to Tartan Prints and Workwear Staples In New Fall Editorial

Presented by Neiman Marcus
Featuring elevated fits from G-Star, Theory, and Versace

Jaden Smith Unites with G-Star RAW for "Forces of Nature" Collection
Fashion

Jaden Smith Unites with G-Star RAW for "Forces of Nature" Collection

“The design inspiration came from the power of the planet.”

Pharrell Williams Unveils G-Star RAW Suit Collection
Fashion

Pharrell Williams Unveils G-Star RAW Suit Collection

Five printed jumpsuits for men and women.

Aitor Throup Exits G-Star
Fashion

Aitor Throup Exits G-Star

Throup has stepped down from his Executive Creative Director role.

Jaden Smith Joins Forces With G-Star RAW for Sustainable Denim Collection
Fashion

Jaden Smith Joins Forces With G-Star RAW for Sustainable Denim Collection

“I was first brought into G-Star by Pharrell, someone who I respect and admire.”

G-Star RAW Research III by Aitor Throup Deconstructs Denim to Its Purest Form
Fashion

G-Star RAW Research III by Aitor Throup Deconstructs Denim to Its Purest Form

The series’ third men’s collection and first women’s collection.

G-Star and Pharrell's Latest G-Star Elwood X25 Jeans are All About Style Diversity
Fashion 

G-Star and Pharrell's Latest G-Star Elwood X25 Jeans are All About Style Diversity

Presented by G-Star
Vibrant prints for all tastes.

A Look Inside the G-Star Mat Event with Pharrell Williams
Events 

A Look Inside the G-Star Mat Event with Pharrell Williams

Presented by G-Star
“Experience different patterns and prints that take you somewhere else.”

Pharrell Fronts G-Star RAW’s New 2017 Fall/Winter Campaign
Fashion

Pharrell Fronts G-Star RAW’s New 2017 Fall/Winter Campaign

Captured by acclaimed artist/photographer Collier Schorr.

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