Reebok

Reebok

Sportswear
Founded - 1895
Headquarter - Canton, MA, United States

Reebok International Ltd. is a major sportswear brand, producing a range of sportswear, athletic shoes and accessories; founded by J.W. Foster and Sons in 1895, Bolton, England. The fledgling shoemaker made a name for itself with its innovative spiked running shoe. Reebok has had a history of releasing signature shoes for the likes of rappers Jay-Z and 50 Cent, as well as collaborating with Scarlett Johansson and Emporio Armani.

Reebok International Ltd. is a major sportswear brand, producing a range of sportswear, athletic shoes and accessories; founded by J.W. Foster and Sons in 1895, Bolton, England. The fledgling shoemaker made a name for itself with its innovative spiked running shoe. Reebok has had a history of releasing signature shoes for the likes of rappers Jay-Z and 50 Cent, as well as collaborating with Scarlett Johansson and Emporio Armani.
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Sportswear
Founded - 1895
Headquarter - Canton, MA, United States
Reebok's New Instapump Fury OG Boasts an Intricate Rug Pattern
Footwear

Reebok's New Instapump Fury OG Boasts an Intricate Rug Pattern

Complete with brown, maroon, and tan accents.

10 Corso Como Seoul Unveils an Exclusive Vetements x Reebok Genetically Modified Pump Sneaker Colorway
Footwear

10 Corso Como Seoul Unveils an Exclusive Vetements x Reebok Genetically Modified Pump Sneaker Colorway

Get it before it’s gone.

Sneakersnstuff Strips Back the Reebok Classic Leather
Footwear

Sneakersnstuff Strips Back the Reebok Classic Leather

“Premium sneaker goodness for everyone.”

Reebok Adds a Cage to the Sock Runner
Footwear

Reebok Adds a Cage to the Sock Runner

A more supportive update to the ankle-hugging original.

A First Look at Swizz Beatz's Reebok DMX Run
Footwear

A First Look at Swizz Beatz's Reebok DMX Run

“It’s showtime!”

Reebok's Pump Supreme Surfaces In "White/Snow Grey"
Footwear

Reebok's Pump Supreme Surfaces In "White/Snow Grey"

Just ahead of its January 4 drop date.

Extra Butter & Reebok Unveil Capsule Collection for Urban Outfitters
Footwear

Extra Butter & Reebok Unveil Capsule Collection for Urban Outfitters

Two new takes on renowned silhouettes.

Reebok Adds A New Colorway to the Floatride 6000 Family
Footwear 

Reebok Adds A New Colorway to the Floatride 6000 Family

Hybrid of retro-style and lightweight comfort.

atmos & BOUNTY HUNTER Are Dropping the Reebok Instapump Fury "Sameru-Kun"
Footwear

atmos & BOUNTY HUNTER Are Dropping the Reebok Instapump Fury "Sameru-Kun"

Inspired by the popular figure.

Raised By Wolves Updates the Reebok Classic Leather With GORE-TEX
Footwear

Raised By Wolves Updates the Reebok Classic Leather With GORE-TEX

Premium leather in icy winter hues.
Kendrick Lamar x Reebok Classic Reveal Last Release of Its "Red and Blue" Collection
Footwear

Kendrick Lamar x Reebok Classic Reveal Last Release of Its "Red and Blue" Collection

“Mixing Red and Blue makes Green.”
FACE Stockholm x Reebok Classic WMNS Spring 2016 Collection
Footwear

FACE Stockholm x Reebok Classic WMNS Spring 2016 Collection

Bright pastels drawing inspiration from the Swedish brand’s makeup collection.

2016

Reebok signs rapper Future

2014

Reebok signs rapper Kendrick Lamar
December - The Ultimate Fighting Championship (UFC) announces a six-year deal with Reebok

2013

July - The red delta sign begins showing up on all of Reebok's fitness collections
Reebok announces a fitness partnership with Les Mills, a group training and fitness program

2011

Reebok debuts the CrossFit delta symbol on the brand's fitness apparel line

2010

Reebok announces a partnership with CrossFit

2006

January - Reebok names Paul Harrington President and CEO of the company

2005

Adidas acquires Reebok as a subsidiary

2000

December - Reebok signs a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise

1999

Reebok Chairman and CEO Paul Fireman takes over as President for the first time in 12 years

1998

Reebok names Carl Yankowski President and CEO of the brand, replacing former president Robert Meers

1989

The company debuts the Reebok Pump technology

1986

Reebok switches its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track

1982

Reebok debuts the Reebok Freestyle shoe, the first athletic shoe designed for women

1979

Paul Fireman, an American businessman, buys the license to distribute the Reebok brand in the United States after taking notice of the brand at the Chicago International Sneaker Trade

1958

Two of the founder's grandsons, Joe and Jeff Foster, renames the company “Reebok”

1924

British athletes wear the company’s shoes in the 1924 Paris Summer Olympics

1895

J.W. Foster and Sons is founded by Joseph William Foster and his sons

1890

Joseph William Foster begins producing and selling regular running shoes in Tottington
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