Reebok

Reebok

Sportswear
Founded - 1895
Headquarter - Canton, MA, United States

Reebok International Ltd. is a major sportswear brand, producing a range of sportswear, athletic shoes and accessories; founded by J.W. Foster and Sons in 1895, Bolton, England. The fledgling shoemaker made a name for itself with its innovative spiked running shoe. Reebok has had a history of releasing signature shoes for the likes of rappers Jay-Z and 50 Cent, as well as collaborating with Scarlett Johansson and Emporio Armani.

Reebok International Ltd. is a major sportswear brand, producing a range of sportswear, athletic shoes and accessories; founded by J.W. Foster and Sons in 1895, Bolton, England. The fledgling shoemaker made a name for itself with its innovative spiked running shoe. Reebok has had a history of releasing signature shoes for the likes of rappers Jay-Z and 50 Cent, as well as collaborating with Scarlett Johansson and Emporio Armani.
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Sportswear
Founded - 1895
Headquarter - Canton, MA, United States
BAIT x Reebok Question Mid "Snake 2.0" Releases for NBA All-Star Game
Footwear

BAIT x Reebok Question Mid "Snake 2.0" Releases for NBA All-Star Game

A premium rework of the archive model.

An Exclusive First Look at the Pyer Moss x Reebok DMX Fusion 1 Experiment
Footwear

An Exclusive First Look at the Pyer Moss x Reebok DMX Fusion 1 Experiment

Taking chunky runners in a new direction.

Reebok DMX Run 10 Returns in OG "Nocturnal Blue"
Footwear

Reebok DMX Run 10 Returns in OG "Nocturnal Blue"

Nostalgia kicks.

A Closer Look at the Vetements x Reebok Fall/Winter 2019 Crew Sock Runner
Footwear

A Closer Look at the Vetements x Reebok Fall/Winter 2019 Crew Sock Runner

Up close and personal with the ongoing collab.

Reebok Just Dropped the Purple Answer IV PE Worn by Kobe Bryant in 2003
Footwear

Reebok Just Dropped the Purple Answer IV PE Worn by Kobe Bryant in 2003

Worn during the star’s sponsorless season.

P.E. Nation Goes Retro With Reebok Classic Nylon Pack
Footwear

P.E. Nation Goes Retro With Reebok Classic Nylon Pack

Striking colorways lifted from old school sportswear styles.

Reebok Kamikaze II Gets a Premium "Vachetta Tan" Upgrade
Footwear

Reebok Kamikaze II Gets a Premium "Vachetta Tan" Upgrade

Buttery leather.

Demna Gvasalia Teases Vetements x Reebok Fall/Winter 2019 Footwear
Footwear

Demna Gvasalia Teases Vetements x Reebok Fall/Winter 2019 Footwear

A shelf filled with new Sock Runners.

Hanon & Reebok Team up on the Workout Lo "Belly’s Gonna Get Ya"
Footwear

Hanon & Reebok Team up on the Workout Lo "Belly’s Gonna Get Ya"

Inspired by Reebok’s nightmarish TV ad from 2000.

Vetements & Reebok Drop Genetically Modified Low-Top Trainer in Blue
Footwear

Vetements & Reebok Drop Genetically Modified Low-Top Trainer in Blue

Bulky and pre-distressed.
Kendrick Lamar x Reebok Classic Reveal Last Release of Its "Red and Blue" Collection
Footwear

Kendrick Lamar x Reebok Classic Reveal Last Release of Its "Red and Blue" Collection

“Mixing Red and Blue makes Green.”
FACE Stockholm x Reebok Classic WMNS Spring 2016 Collection
Footwear

FACE Stockholm x Reebok Classic WMNS Spring 2016 Collection

Bright pastels drawing inspiration from the Swedish brand’s makeup collection.

2016

Reebok signs rapper Future

2014

Reebok signs rapper Kendrick Lamar
December - The Ultimate Fighting Championship (UFC) announces a six-year deal with Reebok

2013

July - The red delta sign begins showing up on all of Reebok's fitness collections
Reebok announces a fitness partnership with Les Mills, a group training and fitness program

2011

Reebok debuts the CrossFit delta symbol on the brand's fitness apparel line

2010

Reebok announces a partnership with CrossFit

2006

January - Reebok names Paul Harrington President and CEO of the company

2005

Adidas acquires Reebok as a subsidiary

2000

December - Reebok signs a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise

1999

Reebok Chairman and CEO Paul Fireman takes over as President for the first time in 12 years

1998

Reebok names Carl Yankowski President and CEO of the brand, replacing former president Robert Meers

1989

The company debuts the Reebok Pump technology

1986

Reebok switches its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track

1982

Reebok debuts the Reebok Freestyle shoe, the first athletic shoe designed for women

1979

Paul Fireman, an American businessman, buys the license to distribute the Reebok brand in the United States after taking notice of the brand at the Chicago International Sneaker Trade

1958

Two of the founder's grandsons, Joe and Jeff Foster, renames the company “Reebok”

1924

British athletes wear the company’s shoes in the 1924 Paris Summer Olympics

1895

J.W. Foster and Sons is founded by Joseph William Foster and his sons

1890

Joseph William Foster begins producing and selling regular running shoes in Tottington
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