PUMA

PUMA

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

Founded 1924
Industries Sportswear
Headquarter Herzogenaurach, Germany
Website puma.com
PUMA Gets Spooky With New "Day of the Dead" 2017 Pack
Footwear

PUMA Gets Spooky With New "Day of the Dead" 2017 Pack

In celebration of ‘El Día de Los Muertos.’
2,867 Hypes 0 Comments

Off The Hook & PUMA Unveil the Clyde "Dress Code"
Footwear

Off The Hook & PUMA Unveil the Clyde "Dress Code"

Inspired by ’90s nightlife and underground music.
3,660 Hypes 0 Comments

Han Kjøbenhavn Strips Back the PUMA Clyde
Footwear

Han Kjøbenhavn Strips Back the PUMA Clyde

The classic silhouette gets an understated makeover.
4,989 Hypes 0 Comments

atmos Teams up With Ron English, Secret Base, BOUNTY HUNTER & More for New York Comic Con
Footwear

atmos Teams up With Ron English, Secret Base, BOUNTY HUNTER & More for New York Comic Con

Two ‘Gremlins’ toys and a pair of bold sneaker styles.
4,121 Hypes 0 Comments

PUMA & Distinct Life Honor Photographic Art for a "Monochrome" Collection
Footwear

PUMA & Distinct Life Honor Photographic Art for a "Monochrome" Collection

Inspired by Rick Williams and Los Angeles.
1,356 Hypes 0 Comments

This Week's Sneaker Drops Host Sleepers, a Kyrie x Kobe Mashup and the Biggest Collab of the Year
Footwear 

This Week's Sneaker Drops Host Sleepers, a Kyrie x Kobe Mashup and the Biggest Collab of the Year

A wide range of performance, casual and hyped models.
24,332 Hypes 0 Comments


PUMA & Solebox Pair Luxury Liquor With Sneakers for Blaze of Glory "Champagne" Pack
Footwear

PUMA & Solebox Pair Luxury Liquor With Sneakers for Blaze of Glory "Champagne" Pack

Sort of like a fancy food and wine combo.
4,847 Hypes 0 Comments

PUMA Wraps the Disc Blaze Silhouette in Camouflage for a Fresh Update
Footwear

PUMA Wraps the Disc Blaze Silhouette in Camouflage for a Fresh Update

Available in black or tan.
3,293 Hypes 0 Comments

PUMA Revamps the Clyde Mid Foil in White and Black Leather
Footwear 

PUMA Revamps the Clyde Mid Foil in White and Black Leather

The signature basketball-inspired silhouette gets an update.
4,257 Hypes 0 Comments

PUMA Is Set to Drop Its Winter-Ready Tsugi Kori Model
Footwear

PUMA Is Set to Drop Its Winter-Ready Tsugi Kori Model

Ready to battle Mother Nature’s harshest.
2,323 Hypes 0 Comments

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2014

Rihanna is named PUMA's global brand ambassador for women's training and PUMA Women's Creative Director, overseeing the direction of the womenswear line, working in partnership with PUMA's Internal Product Creation team
Puma signs a five-year kit deal worth £30 million-a-year with Arsenal

2008

Designer and artist Hussein Chalayan becomes Creative Director

2007

Voluntary public take-over by Pinault-Printemps Redoute

2006

The Italian national football team, sponsored by Puma, wins the FIFA World Cup
Releases a show collection in collaboration with Alexander McQueen

2003

Puma signs sprinter Usain Bolt

2001

Acquisition of the Scandinavian Tretorn Group

2000

Production of fireproof footwear in partnership with Porsche and Sparco

1998

Puma begins a collaboration with designer Jil Sander

1994

First profit recorded since the company's IPO in 1986

1993

Jochen Zeitz is appointed Chairman and CEO

1991

Launch of the DISC SYSTEM sports shoe

1989

Launch of the TRINOMIC technology

1986

Puma goes public

1974

Rçudolf Dassler passes away while his sons Armin and Gerd take over the company

1973

Launch of the CLYDE; designed for basketball player Walt "Clyde" Frazier as a wider-fitting version of SUEDE model

1968

Launch of the SUEDE

1958

Introduction of Puma's signature "Formstrip" at the FIFA World Cup in Sweden

1952

Introduction of the SUPER ATOM, the world's first boot with screw in studs

1949

Rudolf Dassler has the idea of football shoes with removable studs; he begins working on their development and production.

1948

ATOM, Puma’s first football shoe, is introduced
Puma Schuhfabrik Rudolf Dassler is founded by Rudolf Dassler (Adolf “Adi” Dassler leaves the company to create adidas)

1924

Gebrüder Dassler Schuhfabrik is founded by Adolf and Rudolf Dassler