PUMA

PUMA

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.

Founded 1924
Industries Sportswear
Headquarter Herzogenaurach, Germany
Website puma.com
PUMA Has Unleashed the All-New Jamming Cushion Model
Footwear

PUMA Has Unleashed the All-New Jamming Cushion Model

Featuring a midsole packed with jamming pebbles.
7,383 Hypes 0 Comments

mita sneakers, CLUCT & PUMA's New Clyde Is Inspired by a Famous Political Protest
Footwear

mita sneakers, CLUCT & PUMA's New Clyde Is Inspired by a Famous Political Protest

One of the most powerful moments in Olympic history.
1,725 Hypes 0 Comments

PUMA and Artist Michael Lau Unveil "Sample Suede" Collaboration
Footwear 

PUMA and Artist Michael Lau Unveil "Sample Suede" Collaboration

Only 250 are being released.
7,251 Hypes 0 Comments

The PUMA Basket Classic Joins in on the Wheat-Colored Sneaker Trend
Footwear

The PUMA Basket Classic Joins in on the Wheat-Colored Sneaker Trend

How does it stack up?
2,325 Hypes 0 Comments

OVERKILL & PUMA Pay Tribute to Berlin Culture with "Pfeffiboys" Pack
Footwear

OVERKILL & PUMA Pay Tribute to Berlin Culture with "Pfeffiboys" Pack

Featuring a new pin set, bat and flask.
4,792 Hypes 0 Comments

The Weeknd & PUMA Introduce the XO Parallel in "Triple Black"
Footwear

The Weeknd & PUMA Introduce the XO Parallel in "Triple Black"

The sequel to the first, “Olive” model.
8,988 Hypes 0 Comments


PUMA's 50th Anniversary Suede Classic "B-Boy," a Closer Look
Footwear

PUMA's 50th Anniversary Suede Classic "B-Boy," a Closer Look

Celebrating 50 years with 50 unique drops.
8,287 Hypes 0 Comments

PUMA Takes Flight in the TSUGI JUN Cubism
Footwear 

PUMA Takes Flight in the TSUGI JUN Cubism

Featuring color block and geometric designs.
7,806 Hypes 0 Comments

Ferrari & PUMA Team up on a Special Evo Cat Lace Silhouette
Footwear

Ferrari & PUMA Team up on a Special Evo Cat Lace Silhouette

In premium black and orange iterations.
2,002 Hypes 0 Comments

PUMA Introduces Its Suede 50th Anniversary Campaign
Footwear

PUMA Introduces Its Suede 50th Anniversary Campaign

The beginning of over four-dozen drops.
4,696 Hypes 0 Comments

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2014

Rihanna is named PUMA's global brand ambassador for women's training and PUMA Women's Creative Director, overseeing the direction of the womenswear line, working in partnership with PUMA's Internal Product Creation team
Puma signs a five-year kit deal worth £30 million-a-year with Arsenal

2008

Designer and artist Hussein Chalayan becomes Creative Director

2007

Voluntary public take-over by Pinault-Printemps Redoute

2006

The Italian national football team, sponsored by Puma, wins the FIFA World Cup
Releases a show collection in collaboration with Alexander McQueen

2003

Puma signs sprinter Usain Bolt

2001

Acquisition of the Scandinavian Tretorn Group

2000

Production of fireproof footwear in partnership with Porsche and Sparco

1998

Puma begins a collaboration with designer Jil Sander

1994

First profit recorded since the company's IPO in 1986

1993

Jochen Zeitz is appointed Chairman and CEO

1991

Launch of the DISC SYSTEM sports shoe

1989

Launch of the TRINOMIC technology

1986

Puma goes public

1974

Rçudolf Dassler passes away while his sons Armin and Gerd take over the company

1973

Launch of the CLYDE; designed for basketball player Walt "Clyde" Frazier as a wider-fitting version of SUEDE model

1968

Launch of the SUEDE

1958

Introduction of Puma's signature "Formstrip" at the FIFA World Cup in Sweden

1952

Introduction of the SUPER ATOM, the world's first boot with screw in studs

1949

Rudolf Dassler has the idea of football shoes with removable studs; he begins working on their development and production.

1948

ATOM, Puma’s first football shoe, is introduced
Puma Schuhfabrik Rudolf Dassler is founded by Rudolf Dassler (Adolf “Adi” Dassler leaves the company to create adidas)

1924

Gebrüder Dassler Schuhfabrik is founded by Adolf and Rudolf Dassler