Stephane Ashpool

Stephane Ashpool

Founder of Pigalle

Profile

Industries
Founded 1983
Headquarters Paris, France

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Description

Basketball enthusiast and fashion designer Stephane Ashpool is the founder of Parisian streetwear label Pigalle. Born in Paris, Ashpool was raised in the gritty red-light district of Pigalle, and began playing basketball within the Pain O ChoKolat collective, which became known for throwing roadblock parties. He went on to study Cultural Mediation at the Sorbonne, before co-founding creative agency Vida9 with his mother -- Doushka Langhofer, a classically-trained Belgradian dancer and choreographer -- where they produced shows for the likes of Rick Owens, Dior and Nike. The designer launched his shop Pigalle in October 2008 with a bank loan of €50,000 EUR, and then the clothing label in June 2009, with his mother supporting him in a managerial role. There, he began defining its style by basketball influences and sports-related attire and making a name for Parisian streetwear for its highly coveted and long-running collaborations with Nike. Opening a second store in 2012 and the first Pigalle Basketball boutique with a connected basketball court in 2014, Ashpool was nominated for the 2015 ANDAM awards and voiced ambitions to steer Pigalle away from streetwear and more towards high fashion in the future.
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Latest Collections

A Closer Look at the Pigalle x Converse All Star Pro BB & Chuck 70
Footwear 

A Closer Look at the Pigalle x Converse All Star Pro BB & Chuck 70

On/off-court options.

Stéphane Ashpool Brings the Pigalle Basketball Court to Beijing
Fashion 

Stéphane Ashpool Brings the Pigalle Basketball Court to Beijing

Along with the Pigalle x Nike Fall 2019 collection and Converse collab.

Jordan Proto-Max 720 "Gym Red" Spotlighted in Pigalle Lookbook
Footwear

Jordan Proto-Max 720 "Gym Red" Spotlighted in Pigalle Lookbook

Drawing inspiration from the now-infamous air unit.

Pigalle Uncovered New Artist-Driven Converse Project at Its “The Sound of Paris” SS19 Show
Fashion 

Pigalle Uncovered New Artist-Driven Converse Project at Its “The Sound of Paris” SS19 Show

With metallic accents, sequined detailing and other quirky accents present.

Nigel Sylvester Bikes Through London & Paris In Latest 'GO' Video
Sports

Nigel Sylvester Bikes Through London & Paris In Latest 'GO' Video

Complete with cameos from Places + Faces, Stéphane Ashpool, London’s Chicken Connoisseur, Timothy Weah of PSG and more.

ICYMI: The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design (REDUX)
Business of HYPE

ICYMI: The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design (REDUX)

While BOH takes a brief hiatus, revisit our interview with the fragment design head honcho where he explains how he makes lightning strike twice, over and over again.

Take a Backstage Look at Pigalle's Fall/Winter 2018 Ballet Performance
Fashion 

Take a Backstage Look at Pigalle's Fall/Winter 2018 Ballet Performance

Graceful moves and plentiful patterns.

Pigalle Teases Upcoming Casio G-SHOCK Collaboration
Watches

Pigalle Teases Upcoming Casio G-SHOCK Collaboration

A collaboration inspired by Japanese culture.

Stéphane Ashpool Takes Pigalle's Vibrant Youth Movement to Tokyo
Fashion 

Stéphane Ashpool Takes Pigalle's Vibrant Youth Movement to Tokyo

For his latest collaboration with NikeLab.

Pigalle's Latest Basketball Court Design Is as Eclectic as Is Colorful
Design

Pigalle's Latest Basketball Court Design Is as Eclectic as Is Colorful

Steady hits of purple, navy and yellow.

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