Hiroshi Fujiwara

Hiroshi Fujiwara

Designer and founder of fragment design and retaW
Hiroshi Fujiwara is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label fragment design and home goods brand retaW. Other ventures include projects with the POOL aoyama concept store and snowboarding line AK457. He is known as the ‘Godfather of Harajuku’, who has collaborated with the likes of Nike, Burton, Levi’s, Stussy, Supreme, Converse, and Beats by Dre, as well as with artists like Takashi Murakami, KAWS, and Eric Clapton.

1989

Fujiwara first ventured into fashion with the start of his own clothing line Goodenough.

1993

Fujiwara mentored and helped NIGO and Jun Takahashi open the Harajuku streetwear store Nowhere.

2003

Appeared in film Lost in Translation.
Designed a guitar for Clapton.

2008

Participated in the Imprint Culture Lab’s cult of collaboration panel.
Hiroshi Fujiwara's THE CONVENI Launches Minimalistic Accessories for 2019
Fashion

Hiroshi Fujiwara's THE CONVENI Launches Minimalistic Accessories for 2019

Simple and “convenient”.

UPDATE: Hiroshi Fujiwara Debunks Rumors of fragment design x Air Jordan 1 "Black Toe"
Footwear

UPDATE: Hiroshi Fujiwara Debunks Rumors of fragment design x Air Jordan 1 "Black Toe"

Rumored to release next year.

Top 10 Fashion Collaborations of 2018
Fashion  

Top 10 Fashion Collaborations of 2018

Palace x Polo, Off-White™ x Rimowa, Pokémon x fragment, and more.

Fxxking Rabbits Celebrates New Okinawa Outpost With fragment design Collab
Fashion

Fxxking Rabbits Celebrates New Okinawa Outpost With fragment design Collab

Launching this weekend.

Hiroshi Fujiwara, Errolson Hugh, Matthew M. Williams, Nigel Sylvester & John Elliott Talk Collabs With jeffstaple for HYPETALKS
Fashion

Hiroshi Fujiwara, Errolson Hugh, Matthew M. Williams, Nigel Sylvester & John Elliott Talk Collabs With jeffstaple for HYPETALKS

An in-depth, hour-long chat.

fragment design’s TAG Heuer Collaboration Is Available Now
Fashion

fragment design’s TAG Heuer Collaboration Is Available Now

Out sooner than we thought.

CAREERING Joins UNDERCOVER & Hiroshi Fujiwara's AFFA for Special Jewelry
Fashion

CAREERING Joins UNDERCOVER & Hiroshi Fujiwara's AFFA for Special Jewelry

Anarchic earrings.

fragment design Unveils Upcoming TAG Heuer Collab
Fashion

fragment design Unveils Upcoming TAG Heuer Collab

Reworking the Carrera.

THUNDERBOLT PROJECT BY FRGMT & POKÉMON Announces The Conveni Pop-Up Dates
Fashion

THUNDERBOLT PROJECT BY FRGMT & POKÉMON Announces The Conveni Pop-Up Dates

With new items and kids sizes.

Hiroshi Fujiwara & Burton AK457 Release Functional, Detail-Filled Luggage Options
Fashion

Hiroshi Fujiwara & Burton AK457 Release Functional, Detail-Filled Luggage Options

Subtle technical designs.
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