Hiroshi Fujiwara

Hiroshi Fujiwara

Hiroshi Fujiwara is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label fragment design and home goods brand retaW. Other ventures include projects with the POOL aoyama concept store and snowboarding line AK457. He is known as the ‘Godfather of Harajuku’, who has collaborated with the likes of Nike, Burton, Levi’s, Stussy, Supreme, Converse, and Beats by Dre, as well as with artists like Takashi Murakami, KAWS, and Eric Clapton.

Date of Birth February 7, 1964
Industries Streetwear
Headquarter Ise, Japan
HYPEBEAST Magazine Issue 22: The Singularity Issue
Fashion

HYPEBEAST Magazine Issue 22: The Singularity Issue

With collaborative packaging from Moncler and fragment design.

Get a Closer Look at the 7 MONCLER FRAGMENT HIROSHI FUJIWARA Collection
Fashion 

Get a Closer Look at the 7 MONCLER FRAGMENT HIROSHI FUJIWARA Collection

Presented by Moncler
As part of the brand’s Genius Project.

Here's What Happened at the Moncler and fragment design Launch at Pitti
Fashion 

Here's What Happened at the Moncler and fragment design Launch at Pitti

Presented by Moncler
Get your first glimpse of the anticipated collaboration.

Starbucks, fragment design & Stanley Join Forces on a Stainless Steel Bottle Design
Design

Starbucks, fragment design & Stanley Join Forces on a Stainless Steel Bottle Design

Ideal for the office and/or outdoor adventure.

Moncler Kicks Off Genius Program With fragment design Collaboration
Fashion

Moncler Kicks Off Genius Program With fragment design Collaboration

7 Moncler fragment Hiroshi Fujiwara launches in mere days.

Hiroshi Fujiwara launches “THE CONVENI (GINZA SONY PARK)"
Fashion

Hiroshi Fujiwara launches “THE CONVENI (GINZA SONY PARK)"

His next venture after “THE PARK ING GINZA.”

Two Rare Supreme x GOODENOUGH Tees From 2007 Surface
Fashion

Two Rare Supreme x GOODENOUGH Tees From 2007 Surface

A collaboration with the streetwear giant and Hiroshi Fujiwara’s early label.

fragment design x Nike Air Jordan 1 Unreleased Sample Revealed
Footwear

fragment design x Nike Air Jordan 1 Unreleased Sample Revealed

Mismatched with the black circle bolts.

Take a Look at the Exclusive Items Available at Hiroshi Fujiwara's FUJIWARA&CO. Pop-Up
Fashion

Take a Look at the Exclusive Items Available at Hiroshi Fujiwara's FUJIWARA&CO. Pop-Up

Very limited.

ICYMI: The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design (REDUX)
Business of HYPE

ICYMI: The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design (REDUX)

While BOH takes a brief hiatus, revisit our interview with the fragment design head honcho where he explains how he makes lightning strike twice, over and over again.
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1989

Fujiwara first ventured into fashion with the start of his own clothing line Goodenough.

1993

Fujiwara mentored and helped NIGO and Jun Takahashi open the Harajuku streetwear store Nowhere.

2003

Appeared in film Lost in Translation.
Designed a guitar for Clapton.

2008

Participated in the Imprint Culture Lab’s cult of collaboration panel.