Hiroshi Fujiwara

Hiroshi Fujiwara

Designer and founder of fragment design and retaW

Profile

Industries
Founded February 7, 1964
Headquarters Ise, Japan

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Description

Hiroshi Fujiwara is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label fragment design and home goods brand retaW. Other ventures include projects with the POOL aoyama concept store and snowboarding line AK457. He is known as the ‘Godfather of Harajuku’, who has collaborated with the likes of Nike, Burton, Levi’s, Stussy, Supreme, Converse, and Beats by Dre, as well as with artists like Takashi Murakami, KAWS, and Eric Clapton.
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Latest Collections

First Look at the fragment design x Nike Zoom Spiridon
Footwear

First Look at the fragment design x Nike Zoom Spiridon

Presented in a navy colorway with subtle “FRGMT” branding at the outsole and heel tab.

fragment design and RAMIDUS Reveal Collaborative FW23 Capsule
Fashion

fragment design and RAMIDUS Reveal Collaborative FW23 Capsule

Including the Bonsack and Boston bags in two sleek examples.

Take a Full Look at Hiroshi Fujiwara's FRAGMENT UNIVERSITY Release
Fashion

Take a Full Look at Hiroshi Fujiwara's FRAGMENT UNIVERSITY Release

Featuring an array of collegiate graphic references.

Chrono24 Releases Limited-Edition fragment design Watch Case
Watches

Chrono24 Releases Limited-Edition fragment design Watch Case

Only available in Japan and Hong Kong.

Taeyang and fragment design Come Together for Collaborative Collection
Fashion

Taeyang and fragment design Come Together for Collaborative Collection

Celebrating the K-pop superstar’s ‘Down to Earth’ album.

Hiroshi Fujiwara Is Opening His Very Own FRAGMENT UNIVERSITY
Fashion

Hiroshi Fujiwara Is Opening His Very Own FRAGMENT UNIVERSITY

Learn from the godfather of streetwear himself.

Hiroshi Fujiwara Auctions Off Personal Belongings at Sotheby’s
Fashion

Hiroshi Fujiwara Auctions Off Personal Belongings at Sotheby’s

Featuring over 50 items across fashion, art and more.

Beats and fragment design Unveil New Fit Pro Collaboration
Tech & Gadgets

Beats and fragment design Unveil New Fit Pro Collaboration

Marking the third monochromatic drop from the brands.

Hiroshi Fujiwara and Shiki Farmers Club Unveil a Fragment Melon
Food & Beverage

Hiroshi Fujiwara and Shiki Farmers Club Unveil a Fragment Melon

Etched with fragment’s thunderbolt logo.

Take a Closer Look at the Moncler x FRGMT Collector's Edition Varsity Jacket
Fashion

Take a Closer Look at the Moncler x FRGMT Collector's Edition Varsity Jacket

The “Waterfall Blue” number is limited to just 30 units.

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