hype cog
HBO Unveils Streetwear-Inspired "Rep The Realm" Collection for 'Game of Thrones'
UPDATE: Microsoft Paint Lives On After All
Nike Teams up With The Basement On a Pair of Multi-Material Dunk Lows
Manchester City Unveils Its 2017/18 Away Kit
Off-White™ & Warby Parker Team up for a Trio of Bold, Angular Sunglasses
Watch Fifth Harmony and Gucci Mane Perform “Down” on ‘The Tonight Show’
Norse Projects & adidas Consortium Look to the Danish Outdoors for Their "Layers" Capsule Collab
Drake Just Got Lil Wayne's Face Permanently Inked On His Body
Watch Kendrick Lamar and Travis Scott Bring Out 2 Chainz in Brooklyn
 
HYPES is a real time popularity metric informing readers of what is trending