Nike Air Max 97 "Be True" Is Equipped With Multi-Colored Frills
Footwear

Nike Air Max 97 "Be True" Is Equipped With Multi-Colored Frills

“Be True” beaded charms dangle from the quarter panels for added character.

Italian Archaeologists Are Using AI Robots to Piece Together the Past
Art

Italian Archaeologists Are Using AI Robots to Piece Together the Past

The groundbreaking technology will be used to eliminate much of the labor-intensive steps in the process.


Malbon Golf and adidas Team Up Once Again
Golf

Malbon Golf and adidas Team Up Once Again

Putting a spin on the Ultimate365 TOUR range.

“If People Don’t Like the Future, They are Stupid”: Gaetano Pesce on his Enduring Need to Look Ahead
Design 

“If People Don’t Like the Future, They are Stupid”: Gaetano Pesce on his Enduring Need to Look Ahead

On the occasion of his new solo show in LA, Hypebeast speaks to Pesce about popularity, politics, and preparing for the future.

J. Cole Taps Drake and Usher to Headline the 2023 Dreamville Festival
Music

J. Cole Taps Drake and Usher to Headline the 2023 Dreamville Festival

The star-studded event is set to go down in Raleigh, NC on April 1-2.

Mitchell & Ness Appoints Don C as Creative Director
Fashion

Mitchell & Ness Appoints Don C as Creative Director

Specifically the CD of Premium Products.

A Kind of Guise Preps for Warm Weather With SS23 Drop 2
Fashion

A Kind of Guise Preps for Warm Weather With SS23 Drop 2

With knitwear vests, casual textured suits, graphic button-downs and more.

Unknown Presents Its Sparkling New SS23 Collection
Fashion 

Unknown Presents Its Sparkling New SS23 Collection

Enlisting UK drill star Unknown T to front the campaign.

Formula 1 and Tottenham Hotspur’s New Partnership Will Welcome the UK's Biggest Electric Karting Track
Sports 

Formula 1 and Tottenham Hotspur’s New Partnership Will Welcome the UK's Biggest Electric Karting Track

With adult and junior tracks being installed beneath the Tottenham Hotspur Stadium.

The MINI GP3 Is the Best Way to Have Fun for $45K USD
Automotive 

The MINI GP3 Is the Best Way to Have Fun for $45K USD

Little else compares to the manic, childish, nostalgic feeling of this thoroughbred track toy for the road.

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