New Balance

New Balance

New Balance Athletics (NB), simply known as New Balance, is an American multinational corporation company that specialises in footwear. In 1906, William J. Riley originally founded New Balance, as an Arch Support Company. Currently, their products provides a mixture of function and fashion, giving you the performance technology as well as a variety of styles.

Founded 1906
Industries Footwear
Headquarter Boston, MA, United States
New Balance's 574 "Iconic Collaboration" Pack Pays Tribute to Some Heavy Collaborations
Footwear

New Balance's 574 "Iconic Collaboration" Pack Pays Tribute to Some Heavy Collaborations

Including Concepts, Sneaker Freaker, SNS & mita sneakers.
5,053 Hypes 2 Comments

New Balance's "Komen Pink" 990v4 Helps Support a Good Cause
Footwear

New Balance's "Komen Pink" 990v4 Helps Support a Good Cause

A new addition to Lace Up for the Cure.
1,203 Hypes 4 Comments

Marvel & New Balance Release 'Black Panther'-Inspired 574 Sport & 990v4
Footwear

Marvel & New Balance Release 'Black Panther'-Inspired 574 Sport & 990v4

Stealthy.
10,604 Hypes 8 Comments


New Balance Releases Boldly-Colored Made in U.K. “Prism” 1500 Pack
Footwear

New Balance Releases Boldly-Colored Made in U.K. “Prism” 1500 Pack

Made in the company’s Filmby factory.
2,731 Hypes 0 Comments

30 Years of Streetwear History Through the Lens of New Balance 574
Footwear 

30 Years of Streetwear History Through the Lens of New Balance 574

Featuring the classic silhouette in this interactive lookbook.
11,528 Hypes 10 Comments

New Balance 840 "Tan" Proves That Less Is More
Footwear

New Balance 840 "Tan" Proves That Less Is More

Available to purchase now.
3,401 Hypes 0 Comments


New Balance Debuts 990 "Color Spectrum" in "North Sea"
Footwear

New Balance Debuts 990 "Color Spectrum" in "North Sea"

An understated take on the chunky runner.
2,311 Hypes 4 Comments

See What Kendrick Lamar Has In Common with the National Parks Foundation In This Week's Sneakers Drop
Footwear 

See What Kendrick Lamar Has In Common with the National Parks Foundation In This Week's Sneakers Drop

New models and old favorites.
8,549 Hypes 1 Comments

J.Crew & New Balance Channel American Landscapes for the 998 "National Parks" Pack
Footwear

J.Crew & New Balance Channel American Landscapes for the 998 "National Parks" Pack

Two pairs inspired by Death Valley and Crater Lake, respectively.
6,736 Hypes 8 Comments

New Balance Gives the ML574 A "Sea Salt" Treatment
Footwear

New Balance Gives the ML574 A "Sea Salt" Treatment

A clean iteration for your lifestyle shoe rotation.
6,310 Hypes 5 Comments

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2015

February - The company announces its entry into the global soccer (association football) market

2013

New Balance launches its skateboarding diffusion brand, New Balance Numeric

1972

Jim Davis, the current Chairman of New Balance, buys the company the day of the Boston Marathon

1960

Eleanor and Paul Kidd designs and manufactures the "Trackster", the world's first running shoe made with a ripple sole

1956

Hall sells the business to his daughter Eleanor and her husband Paul Kidd

1934

Hall becomes a business partner and finds his niche by marketing to people whose jobs requires them to spend a lot of time standing

1927

Riley hires Arthur Hall to be a salesman at the New Balance Art Support Company

1906

New Balance Arch Support Company is founded by William J. Riley in Boston