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New Balance

First established in 1906 as the "New Balance Arch Support Company,” New Balance founder William J. Riley began making arch supports and prescription footwear to alleviate foot pain. By 2003, the company was ranked third among athletic shoe manufacturers, with an 11 percent share of the market.

How the New Balance 990 Became a Cultural Phenomenon
New Balance Drops 1978s in Three Sophisticated, All-Season Colorways
Here's Where to Buy the Best Sneakers Releasing in Europe This Weekend
New Balance Introduces a Deconstructed 997 in Grey
From Nike to Raf: colette’s Most Memorable Footwear Collaborations
New Balance Premieres the 574 Sport in NYC With Custom Coffee Carts
The Must-Have Sneaker Releases of the Week and How to Cop Them
New Balance Officially Unveils Its New 574 Sport Model
New Balance Covers Its Classic 520 Model in Hairy Suede
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