hype cog

Starting a New Line/Brand Feedback Thread

[Quote] Designer here, I think what yall need to remember is that there can be typographic logos and illustrative logos. Your example of Mishka's eyeball is illustrative, and Benny Gold's is typographic whether it's handwritten or with use of typeface (or font). Stussy's logo isn't a font. They don't use a font. It's Stussy's handwritten signature. Mishka, Bape, and Johnny Cupcakes would be good examples of their use of both illustrative and typographic logos. Your examples of those designs on the shirts are just designs based off royal crests, they're not really logos, but the green shirt could pass as a logo because of the way it's been designed. There's many different methods and approaches on logo design, so do whatever works for you and what your brand represents, just as long as you follow the basic rules. Hope I cleared it up for yall.

2 Weeks ago in Fashion

Starting a New Line/Brand Feedback Thread

[Quote] this. i like that you put a lot of work into it, but the name doesn't match your clothing theme. and try to use better typefaces than the ones built into windows..it comes off a little amateurish. and don't use futura, it's overdone. try from sites like [URL]

2 Weeks ago in Fashion

Starting a New Line/Brand Feedback Thread

[Quote] just putting my constructive critique here, right now it doesn't speak to me, and i think it comes off as pretty plain. it's good to simplify but you have to play around a bit more with shapes and push it past boundaries so it doesn't look like an imitation of the other startup brands who would use an emblem style logo. i say research more logos that look similar to the direction you want your logo to look like and see what commonalities they have and what rules you can break once you know what they are. i would suggest playing around with the shape of the mountains because it doesn't look like a mountain range, and i think it deviates too far from an abstract mountain range that people still won't see it if you explain to them what it is. right now it's a good start, and i agree with what jake said, especially the part about it not being fundamentally wrong. maybe if you push it past what's already known your logo might become more eye-catching. like play around with better san-serif typefaces that aren't too common. try not to use that photoshop text tool to warp your words around because it looks amateur. you can google tutorials on how to warp text using photoshop without distorting the shape of the letters. it's kinda late and i don't really know how to explain what better all the shit i've been trying to say, but here's some examples of logos that are also emblem-based [Image] anyway, best of luck on finalizing

2 Weeks ago in Fashion

Starting a New Line/Brand Feedback Thread

[Quote] for a bunch of 17 year olds printing from scratch yall did a not bad job. there's definitely more room for improvement and there's a lot of potential..i say keep it up. i would suggest not using a big C for both "cat" and "crew"

2 Weeks ago in Fashion

Starting a New Line/Brand Feedback Thread

what's with the random poses? they don't seem to communicate well even if they're trying to do dance poses. all i see is a guy happily checking out his shoulder, a girl doing a fusion of ninja and dancing, and i don't even know what the fuck the tank guy is doing to have that kind of face.

2 Weeks ago in Fashion

Starting a New Line/Brand Feedback Thread

[Quote] Hahaha really? The way you explained your justifications is like saying "I don't know why people are comparing my burgers with McDonald's. Their lettuce is shredded and ours isn't." What I'm saying is you're looking at the comparisons at the microscopic details. The reason everyone seems to suggest they look similar is because both typographic logos are done in a distinct stylization that's similar to each other. There's other script styles out there but what you and Stussy did both look freehanded and very narrow. It could be a coincidence or it couldn't be. Everyone is just pointing it out. Just lettin you know I'm not raggin on you if it seems that way.

2 Weeks ago in Fashion

Starting a New Line/Brand Feedback Thread

[Quote] This girl, is she single?

2 Weeks ago in Fashion

Starting a New Line/Brand Feedback Thread

[Quote] I'm not feeling that new poster bro. I know it's just a promotional posters but I think if a poster has good graphic design it can create a lot more impact. I wanna suggest changing your "Free T-shirt etc.etc." typeface into something that isn't a built-in Windows typeface, because using built-in Windows typefaces usually come out tacky. I don't know why it looks so pixelated, but maybe the Photoshop you're using set the text tool's Anti-Alias setting to None instead of something like Crisp or Smooth? Also, your poster has no focal point. Your shirts are supposed to be your focal point, and I think removing the outer glow from them just makes the black shirt invisible and the two ended up becoming part of the background (which you don't want) I'd say try removing the two white pyramid-like shapes because they're too bright and bold. There's already more than enough angular shapes in your composition. I also wanna suggest adding a kind of accent color or something bold to frame your shirts so that they become the focal point.

2 Weeks ago in Fashion

Lil Wayne's new clothing line "TRUKFIT Clothing"

[Quote] I like how you turned his question around and completely avoided it.

2 Weeks ago in Fashion

Things that upcoming brands need to stop...

kicks/clothing-focused shirts. specifically, anything with pictures of kicks, boasting about kicks/fitted cap/etc are fucking tacky and juvenile. there's that tiny sliver of sweet spot that can determine whether or not it's gonna be dope, but more often than not 90% are pretty shitty ideas. the same with women on shirts. i'm glad they're out there though, because they make an example and i can easily avoid coming up with such shitty ideas.

2 Weeks ago in Up & Coming
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