Hypebeast Group’s coffee destination Hypebeans is now serving quality brew

Hypebeast Group announces the opening of Hypebeans, a communal destination serving quality coffee, and Hypebeast Group’s first step into the realm of culinary culture. Offering a menu created with quality over quantity in mind, Hypebeans strives to create a lifestyle that seeps into daily routines and becomes a part of everyday life.

Hypebeans is a token of friendship between Kevin Ma and world-renowned barista Hiroshi Sawada, who were connected through Hiroshi Fujiwara and became closer through mutual interest in fashion and culinary arts, and commemorated their bond through a space where like-minded individuals can gather and share creative ideas. “Here at Hypebeans, we want to promote a lifestyle surrounded by culture,” says Kevin Ma, CEO and founder of Hypebeast Group, “We encourage creative collaborations here as an extension of the Hypebeast community.”

Sawada draws inspiration from Hong Kong-style cafés and presents nostalgic creations as well as popular signatures into the menu, crafted from a unique blend of coffee beans roasted by Japanese artisans. These special drinks include Spiced Espresso Yuenyeung, inspired by the iconic black tea and coffee drink and finished with star anise; Ovaltine Espresso, a milky drink unique to the local scene; Forest Matcha Latte, a quirky blend of matcha and espresso and a signature at Sawada Coffee USA; and Cold Brew, a classic favorite amongst coffee lovers.