Hypebeans and Spanish artist Okokume collaborate to transport coffee lovers into the aura of Cosmic Girl

Hypebeans, a communal destination serving quality coffee, announces a creative collaboration with Spanish artist Okokume (also known as Laura Mas Hernandez), to launch an art installation café takeover and a capsule collection. The café space at Hypebeans Hong Kong is transformed into an immersive experience featuring an exclusive painting by Okokume called Aura, and the artwork will be printed on a 2-piece t-shirt collection. The Okokume for Hypebeans installation is open to the public from now until Jan 3, 2023, and the capsule collection is now available at Hypebeans Hong Kong.

Known for her Lowbrow inspired style of painting influenced by Japanese manga, American cartoons and street culture, Okokume has depicted an exclusive painting for Hypebeans named Aura. The artwork features the artist’s iconic character, Cosmic Girl, being surrounded with luminous auras that emanate energies, emotions and feelings, with vibrant colours along with flowers to illustrate harmony and delicacy. Through Comic Girl, Okokume hopes to help the viewers’ most latent feelings blossom, make them feel understood and heal their deepest wounds.

The creative emotions extend beyond the canvas into the Hypebeans café, with the space transformed with reflective material to convey the diverse feelings within the viewers, and transports coffee lovers inside the aura of Cosmic Girl. Accompanying the art installation is a 2-piece limited t-shirt collection inspired by Aura, bringing together all elements, flowers, character and aura in black and white (HK$450).

“Collaborating with Hypebeans is an exciting way to showcase my work to a broader range of audience, and I wanted to express something different and fresh to mark a new beginning. The Okokume for Hypebeans collaboration has been created with a more sensorial concept beyond the tangible, and I hope viewers at the art installation will resonate with the positive and energetic essence this collaboration transmits,” says Okokume.

In December, the Okokume for Hypebeans immersive journey will extend to Tong Chong Street Market by launching a food truck. Stay tuned for more details.