Hypebae reveals its first sneaker in collaboration with Reebok breaking styling stereotypes with a striking silhouette
Hypebae partners with Reebok to introduce the platform’s very first sneaker collaboration. In commemorating the DMX Thrill silhouette, it brought together a unique partnership and important expression that proposes versatility while shifting away from stereotypical parallels. The white sneaker embodies a genderless shape originally launched in 2000 to symbolize the new era. Accentuated with shades of orange and green, the shoe dons an effortless appeal that is inspired by those who wish to break out of womenswear styling norms.
“We wanted to create a shoe that was unrestricted by trends or expectations of what a women’s sneaker should look like. Anyone looking at the shoe, regardless of gender, would see our Reebok collaboration and want to wear it. Ultimately, it’s about unifying our ideals of elegance and strength, to channel a feeling inspired by our community – confidence in going against the grain,” says Zarah Cheng, Editor in Chief at Hypebae.
Hypebae started in 2016 with a simple mission to represent women in streetwear. In doing so over the past four years, the original DNA’s changed – grown – but two traits have become irrevocably recognizable to our identity – elegance and strength. The Reebok collaboration is not only a remembrance to HYPEBAE’s roots but also a look ahead, at the conversations to be had and the women who continue to be their inspiration.
Hypebae X Reebok DMX Thrill will be available on hbx.com from October 8th, for the retail price of US$130.
Stay tuned for additional updates and information on hypebae.com.
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