HUMAN MADE and HBX to reveal a Hong Kong edition lion capsule collaboration

In celebration of landing Asia’s first-ever HUMAN MADE pop-up store in Hong Kong, lifestyle brand HUMAN MADE has teamed up with HBX, a global e-commerce and retail platform, to introduce a Hong Kong edition lion capsule collection. Drawing inspiration from Hong Kong’s iconic peak, the Lion Rock, the 8-piece menswear collection features a range of apparels and lifestyle items. Starting from October 1, pieces from the lion capsule will be dropped at different time frames throughout the month at the HUMAN MADE pop-up store by HBX in Hong Kong, and the collection will be available worldwide on hbx.com at a later date.

Introducing the lion motif as its newest animal to the family, the lion capsule features two t-shirt statement pieces with lion motifs embellished with an iconic heart logo on back: one marks a crouching lion and HUMAN MADE’s signature phrase “Gears for futuristic teenagers”, another accented by the printed lion head motif with the phrase “STRMCWBY”. 

The chambray work shirt in indigo with two functional pockets in vintage American military style also takes center stage, and features an eye-catching lion head print, the iconic heart logo and trademark phrase at the back.

Apart from apparels, the capsule includes a range of coveted accessories and lifestyle products. A bandana which comes with a crouching lion motif with details such as mini hearts at the 4 corners and repeated phrases on the edges, panel twill caps in navy and beige, a classic canvas tote bag and the signature milk glass pedestal mug, all featuring lion head prints and the brand’s signature graphics.

In celebration of the exclusive capsule, the pop-up store in Hong Kong will be refurbished with a special lion installation on its launch day. During the launch period, customers will receive a pack of exclusive HUMAN MADE stickers for any purchase of HK$1,000 or more at the HUMAN MADE pop-up store by HBX (available while stock lasts).