Vans のオーナー企業が Dickies の会社を900億円で買収

人気、定番ブランドを30以上も抱えるアパレル企業の傘下に

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とある有名人気ブランドたちが、その関係性をぐっと縮めることになりそうだ。『Business Insider』のレポートによると、アメリカで〈Vans(ヴァンズ)〉や〈Timberland(ティンバーランド)〉、〈The North Face(ザ ノース フェイス)〉など数十ブランドをその傘下に抱える「VF Corporation」が、「Williamson-Dickie Mfg. Co」を買収することが明らかになった。「Williamson-Dickie Mfg. Co」とは、あの〈Dickies(ディッキーズ)〉や〈Workrite(ワークライト)〉といったブランドを運営する会社である。買収価格は8億2,000万ドル(およそ903億4,000万円)。「Williamson-Dickie Mfg. Co」の参入によって、「VF Corporation」の2017年の収益は3.5%の上昇が見込まれており、それによって年間の利益は118億5,000万ドル(約1兆3,059億円強)に到達することが予想されている。加えて2021年までの計画では、「Williamson-Dickie Mfg. Co」は「VF Corporation」に10億ドル(1100億円以上)の貢献をすることが見込まれているとのこと。900億円強のお買い物でもしっかり元を取れるうえに、大きな利益まで生み出せるという算段のようだ。

7月末に〈MISTERGENTLEMAN(ミスター・ジェントルマン)〉とのコラボレーションを発売した〈Dickies〉や、カリフォルニアに初の本社屋を建てた〈Vans〉など、今後の「VF Corporation」ブランドの躍進に世界のアパレル業界から注目が集まりそうだ。

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