Jordan Brand

Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

Founded 1984
Industries Footwear
Headquarter Portland, OR, United States
Kylie Jenner Debuts Potential Travis Scott x Air Jordan 4
Footwear

Kylie Jenner Debuts Potential Travis Scott x Air Jordan 4

Another major collab could be on the way.
29,911 Hypes 40 Comments

Justin Timberlake x Nike Air Jordan 3 "JTH" Will Re-Release
Footwear

Justin Timberlake x Nike Air Jordan 3 "JTH" Will Re-Release

Courtesy of Justin Timberlake.
15,822 Hypes 23 Comments

The Air Jordan 1 Mid Receives a "White/Pure Platinum" Rework
Footwear

The Air Jordan 1 Mid Receives a "White/Pure Platinum" Rework

About as clean as it gets.
3,181 Hypes 5 Comments

Justin Timberlake's Air Jordan 3 Gets the Shoe Surgeon Treatment
Footwear

Justin Timberlake's Air Jordan 3 Gets the Shoe Surgeon Treatment

Dropping today.
9,150 Hypes 12 Comments

Solefly Reimagines 2002's Air Jordan 17 Low "Lightning"
Footwear

Solefly Reimagines 2002's Air Jordan 17 Low "Lightning"

Inspired by MJ’s 2002 trip to the All-Star Game.
1,963 Hypes 2 Comments

OVO x Air Jordan 8 to Release via Nike SNKRS Draw
Footwear

OVO x Air Jordan 8 to Release via Nike SNKRS Draw

Another option to win the anticipated pair.
4,863 Hypes 1 Comments


A First Look at the Air Jordan 3 "Air Higher" Samples
Footwear 

A First Look at the Air Jordan 3 "Air Higher" Samples

Debuted at Justin Timberlake’s ‘Man of The Woods’ pop-up shop.
4,353 Hypes 6 Comments

OVO Announces Air Jordan 8 Raffles
Footwear

OVO Announces Air Jordan 8 Raffles

Find out how to enter now.
12,243 Hypes 3 Comments

An Air Jordan 1 Billboard Pops up in Los Angeles
Footwear

An Air Jordan 1 Billboard Pops up in Los Angeles

Did MJ really pay $5000 USD a game for wearing these?
5,719 Hypes 3 Comments

A Closer Look at Feng Chen Wang's "The Way Home" Air Jordan 1
Footwear

A Closer Look at Feng Chen Wang's "The Way Home" Air Jordan 1

Home is where the heart is.
2,663 Hypes 5 Comments

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2015

Collaborates with October’s Very Own on two colorways of the Air Jordan 10

2014

Collaborates with Fragment Design on a special colorway for the AJ I
Releases the AJ XXIX (29)

2012

Oklahoma City Thunder (NBA) point guard Russell Westbrook joins the Jordan Brand roster of athletes
Releases the “Jordan Son of Mars” shoe, a hybrid of previous Air Jordan models

1989

Releases AJ IV, the first Jordan sneaker released to the global market

1994

Releases AJ III, the first Jordan sneaker designed by Tinker Hatfield

1986

Releases AJ II, designed by Peter Moore and Bruce Kilgore

1985

Air Jordan I, designed by Peter C. Moore, is released to the public