Hypebeast partners with Jun Co., Ltd to debut its first-ever Hypegolf store in Japan
Hypebeast, a leading global platform in contemporary lifestyle and culture, and Jun Co., Ltd, an apparel and lifestyle creation company that brings new cultural visions, have partnered to debut a first-ever Hypegolf store in 27-3 Sarugaku-Cho Shibuya-ku, Tokyo, Japan on July 16. Situated at the heart of Daikanyama, a fashion forward and trend-setting district, the Hypegolf Japan store will serve as a place of discovery for the game of golf through the cultural lens of Hypebeast. The store will feature the Hypegolf collection, a diverse assortment of apparel and accessories from a unique curation of golf brands, and it will also be home to the first Hypebeans café in Japan.
Complementing the existing Hypegolf e-commerce platform (hypegolf.jp/) and its online community, the first-ever Hypegolf store in Japan will span over two floors with approximately 85 square meter of retail space. The store will feature a unisex Hypegolf collection, and an assortment of coveted golf gear of top sportswear brands and lifestyle offerings, such as Hookedgolf, CAVY, No.33, The Original Tee Pick and more. The space is a retail platform for emerging golf brands that have yet a physical presence in Japan, an opportunity to showcase all facets of golf.
The Hypegolf store will also unveil the first Hypebeans café in Japan. Hypebeans is a result of the friendship between Hypebeast’s Founder and CEO Kevin Ma, and world-renowned barista Hiroshi Sawada. Sharing the same interest in fashion and the culinary arts, the two commemorated their relationship with a café for like-minded individuals to gather. Mr. Hiroshi Sawada will be curating a special coffee drink that is exclusive to the Hypegolf Japan store called Bunker Shot latte, an espresso with hints of vanilla and chocolate for a uniquely sweet and tart fix topped with Kinako, a Japanese roasted soybean powder.
“JUN Co., Ltd has close to 50 years of experience in the field of golf, and I am excited to partner with them to launch our first-ever Hypegolf store in Japan. Complementing our well-established Hypegolf online community and e-commerce platform, we want to bridge our online cultural hub with an immersive offline experience to discover the joy of golf at our newest Hypegolf and Hypebeans location in Japan,” says Kevin Ma, Founder and CEO of Hypebeast Group.
“We are very pleased to partner with Hypebeast to expand its Hypegolf business in Japan. Since the launch of Hypegolf’s Instagram, we have been fascinated by the brand’s innovative perspective and its cutting-edge ability to communicate a sense of respect for classic golf, rather than just street-style golf. We are committed to working with Hypebeast to create a new golf culture by utilizing JUN’s brand management and retail development skills,” says Susumu Sasaki, Founder and Chairman of JUN Co., LTD.
To continuously bring excitement to the Hypegolf community, the Hypegolf Invitational will also be returning to Japan in August 2022. More information to follow at a later stage.
Hypegolf store information:
Address: 27-3 Sarugaku-cho Shibuya-ku Tokyo 〒150-0033 Hours of Operation: Monday to Sunday, 11am – 7pm
Media inquiries: media@hypebeast.com
