Hypebeast Group expands further into Asia-Pacific with the official launch of Hypebeast Korea

Hypebeast Group officially launches Hypebeast Korea to coincide with the company’s global platforms in delivering the latest news on international streetwear, high fashion, culture and lifestyle trends catered to both the local and abroad Korean community.

To increase the diversity of fashion, lifestyle, music and cultural trends in the online space, Hypebeast Korea breaks through an unfulfilled niche in the South Korean market by providing the fastest and latest news regarding fashion-relevant purchases and international pop culture in a global way. The community are provided real-time updates in the realm of the sleepless fashion and cultural landscape. Through exclusive interviews with international top-charted artists and influencers, as well as featured articles shared through hypebeast.com, Hypebeast Korea will become the bridge for international exposure.

“We have always been aware of the increasing influence of the Korean Wave, particularly in the music field. Fashion, lifestyle, culture and music come hand-in-hand and we now see Korea becoming more impactful and more of a global hub for emerging fashion designers with great potential. With Hypebeast Korea, we aim to not only bring Korean fashion to an international stage but also to explore Korean culture, arts and lifestyle,” says Kevin Ma, Chief Executive Officer at Hypebeast Group.

Serving as the destination of exchange for international fashion trends and lifestyle, Hypebeast Korea allows the opportunity for the vast growing talents and deep-rooted cultural trends of South Korea to be discovered and showcased to become an inspiration on the international stage. The platform also allows both local Korean and international brands to market and advertise on a global scale.

Browse more at hypebeast.kr

Media inquiries: media@hypebeast.com