Hypebeast Flea brought the UK's culture and community to life in London
Hypebeast, a leading global platform for contemporary culture and lifestyle, wrapped up its first-ever marketplace, Hypebeast Flea – powered by Squarespace, in East London from September 9 to 10. Taking over Truman Brewery in the heart of Shoreditch, the interactive and community-led marketplace was a sell-out event that hosted over 3,000 attendees and more than 25 of the UK’s most on-point creators and collectives.
Hypebeast Flea championed the next generation of creative talents in the UK, bringing their creative vision and respective communities together like never before.
The two-day retail and cultural event provided a platform for carefully selected creatives to showcase their creations and exclusive drops. Some of the UK’s most exciting creative forces, including Slawn, Alhan, Billy Menezes, Cat Burns and Bakar, all pulled up over the weekend to support all the emerging, independent vendors taking part at Hypebeast Flea.
Highlights included Soho Yacht Club and splitdat’s showcases of sought-after streetwear pieces, Peachy Den’s in-demand womenswear range, Suez fusing Arabic culture with contemporary fashion, MILK & HONEY’s glistening tooth gems, and Old Old Woods’ beautifully curated array of furniture. Hypebeast Flea provided a platform for attendees to engage and get to with their favourite brands on a personal level, with several vendors selling out of items across the weekend due to high demand.
Hypebeast Flea has also partnered with Levi’s® to host its own screen-printing station, teaming up with JEHUCAL, Air Pangea, and Cremate to design their own Hypebeast Flea logos that can be printed on pre-owned denim. Clarks unveiled its new collaboration with Eastpak alongside its Fall/Winter 2023 footwear colorways, while Polaroid hosted an exclusive photography exhibition and raffled off a brand-new camera.
Squarespace hosted a dedicated space called the “Best of Squarespace” to spotlight three rising creatives, Angel’s Nailz, Clova and Me Old China, who presented exclusive items from handcrafted ceramics to immersive nail art, and more.
In collaboration with 19RINGS, AELIZA, AGR, Air Pangea, Archive DNA, Casper Masi, cent.ldn, Cremate, Holsales, IDA, Jehucal, Johnny Hoxton, Knot Safe For Work, MANORS Golf, MILK & HONEY, Old Old Woods, Peachy Den, Robyn Lynch, Soho Yacht Club, Sophie Hird, splitdat, Suez, Too Hot, and Unified Goods, Hypebeast Flea offered a one-of-a-kind experience that brought together a diverse community of creatives and like-minded individuals in the UK.
Media inquiries: media@hypebeast.com
