Hypebeans and world-renowned artist Javier Calleja collaborate on a playful collection to connect culture, art and coffee

Hypebeans, a communal destination serving quality coffee, joined hands with Javier Calleja, a world-renowned artist who works across drawings, installations, sculptures, and paintings, to launch a playful collection on June 9th. For the collaboration, Javier has created a new version of his iconic character named Cafeto – a big-eyed boy with a coffee cup on his head. Spreading a refreshing energy and message to all coffee lovers, Cafeto will appear on a range of merchandise which includes the artist’s first-ever official poster, a T-shirt and a keychain. In celebration of the launch, the Hypebeans spaces in Hong Kong and Seoul are redesigned with installations of Cafeto, and a new drink will be introduced at Hypebeans. Starting today, the Javier Calleja for Hypebeans collection will be available at Hypebeans Hong Kong and Seoul, as well as online via hbx.com worldwide.

Bridging culture through collaborations, the Javier Calleja for Hypebeans collection takes inspiration from the “kick” that coffee generates to start everyone’s morning. Javier has playfully depicted a new character named Cafeto, a boy with oversized and watery eyes taking an espresso shower to run into his day. To resonate this refreshing energy with the Hypebeans community, the artwork will be printed on a limited edition collection, featuring a high quality poster (HK$360), a keychain (HK$180), and a T-shirt (HK$450). 

“I always like my work to reach a new and wider audience, and this is why I enjoy doing these collaborations. They allow me and my work to become a little part of their lives, and I enjoy that idea,” says Javier Calleja.

Inspired by the Javier Calleja for Hypebeans collaboration, Hypebeans will curate a special drink named Golden Black (Hot (S) – HK$50, Hot (L) – HK$55, Iced – HK$55) during the launch period. Bringing a bright “kick” to start the day is a refreshing citrusy coffee that offers a creamy frothed mixture of americano and yuzu puree, creating a fluffy foam layer just like the beer head without milk. The lemon zest on top of the foam is to energize anyone’s day with the perfect blend of yuzu and coffee this summer.

In celebration of the collection launch, upon any purchase at Hypebeans Hong Kong from June 9th, coffee lovers will receive an exclusive Javier Calleja for Hypebeans sticker (while stock lasts).