Blue Bottle Coffee 攜手 The Weeknd 推出聯名咖啡系列「Samra Origins」
以母親命名,向其衣索比亞血統和當地歷史致敬。
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Blue Bottle Coffee 近日正式與歌手 The Weeknd 建立合作關係,攜手打造全新咖啡品牌和產品線「Samra Origins」,以其母親命名並向擁有豐富歷史文化的咖啡發源地——衣索比亞致敬。
從高端單品咖啡到日常配方咖啡,「Samra Origins」旨在創造每個人都能找到合適口味的世界,首波產品包括獲得 COE 卓越杯認證、限量發行的 Exceedingly Rare Ethiopia Wolde Faye Koricha COE #7,由 Wolde Faye Koricha 生產,採用自然工藝延續當地傳統,帶來揉合果香和花香的活力風味。
今夏還將推出由 The Weeknd 和母親親自挑選而後微調的 Samra Origins Blend,預計會在美國部分 Blue Bottle 門市提供全豆和冷萃咖啡。
對於這次合作,The Weeknd 表示:「衣索比亞是造就我的一部分,我很自豪能夠與 Blue Bottle Coffee 團隊一起工作,讓人們了解更多衣索比亞的文化、價值觀,當然還有咖啡。」、「在我成長的過程中,我看著媽媽表演 Buna Tetu(一種傳統的衣索比亞咖啡儀式),這種感官體驗幫助我塑造出對於社區的理解,也教會我尊重我的根源,『Samra Origins』是一個別具熱情的項目,我希望它能激發好奇心以及對衣索比亞人民的支持,同時傳播根深於衣索比亞傳統概念中的溫暖友誼。」
Blue Bottle Coffee x The Weeknd「Samra Origins」目前計畫於 5 月 9 日發售,有興趣的讀者不妨下滑了解更多。
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