Elon Musk 發送給 Twitter 員工首封內部信件正式公開

Elon Musk 對於 Twitter 的改革仍在持續，近日他正式向員工發送了第一封內部信件，當中提到了幾項未來 Twitter 的發展方針。其中令人印象深刻的部分包括 Elon Musk 指出公司有 70% 的收入來自品牌廣告，這樣的盈利結構令他感到脆弱，因此希望新推出的 Twitter Blue Verified 功能在未來能佔據公司收入的 50%。

接著 Elon Musk 提到公司的前進有賴員工們的大量工作，除了特定狀況之外，即刻禁止遠端工作，要求所有員工每周都必須至少在辦公室 40 小時以上。

Sorry that this is my first email to the whole company but there is no way to sugarcoat the message.

Frankly, the economic picture ahead is dire especially for a company like ours that is so dependent on advertising in a challenging economic climate. Moreover, 70% of our advertising is brand, rather than specific performance, which makes us doubly vulnerable!

That is why the priority over the past ten days has been to develop and launch Twitter Blue Verified subscriptions (huge props to the team!).

Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn. We need roughly half of our revenue to be subscription.

Of course, we will still then be significantly reliant on advertising, so I am spending time with our sales & partnerships teams to ensure that Twitter continues to be appealing to advertisers.

This is the Spaces discussion that Robin, Yoel and I hosted today: [Link to Elon Q&A: Advertising & the Future removed]

The road ahead is arduous and will require intense work to succeed. We are also changing Twitter policy such that remote work is no longer allowed unless you have a specific exception. Managers will send the exception lists to me for review and approval.

Starting tomorrow (Thursday), everyone is required to be in the office for a minimum of 40 hours per week. Obviously, if you are physically unable to travel to an office or have a critical personal obligation, then your absence is understandable.

I look forward to working with you to take Twitter to a whole new level. The potential is truly incredible!

Thanks,

Elon

除此之外，Elon Musk 在會議中還提到計畫執行 Twitter 開啟付款支付功能、解除影片上傳的長度限制等新政策。不過目前 Twitter 首席資訊安全官 Lea Kissner、首席隱私官 Damien Kieran、首席合規官 Marianne Fogarty、負責信託和安全事務的 Yoel Roth、客戶解決方案副總裁 Robin Wheeler 等高階主管都在近日相繼離職，Twitter 的未來方向似乎有些令投資人擔憂。

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