The North Face 宣佈全面停用、下架 Futura「原子風格元素」創作產品
雙方的侵權官司總算即將劃下尾聲。
藝術家 Futura 在年初曾因其「原子風格元素」創作遭到 The North Face 挪用為「FUTURELIGHT™」系列主題而提出告訴，然而雙方始終未能達成共識，最終前者在上月於網上公開發表聲明譴責 The North Face 的侵權及威脅行為，相隔數日後，後者也同樣發佈了一則聲明回應此事。
當中除了提到 The North Face 本身對於藝術家和著作權的尊重之外，也解釋了「FUTURELIGHT™」系列是從過往帳篷的輪廓汲取靈感，並非取自「原子圖案」，並表示將停止使用此圖樣並逐步下架相關產品，以作為對 Futura 的善意和尊重，以下為完整聲明：
Our Deep Respect for Artists
The North Face, as well as VF Corporation and its family of brands, are home to and partners of many incredibly talented artists. We have great respect for artistic individuality, expression, and intellectual property, and would never want an artist to feel otherwise. This includes the recent unfortunate situation involving Futura, an artist we hold in high esteem.
Our FUTURELIGHT™ apparel technology launched October 1, 2019, and its logo was conceived and designed by our internal creative team to represent the nanospinning technology used to make FUTURELIGHT™ products. The logo was also inspired by the shape of the geodesic dome tent, which has been a key icon of The North Face brand for nearly 50 years.
Any resemblance to Futura’s signature atomic element design was entirely coincidental and not part of our internal design team’s inspiration.While The North Face is confident there has been no infringement in this case, we are committed to supporting creative artists and their communities. As a sign of that commitment and a sincere gesture of goodwill, we will begin to phase out and discontinue the use of the FUTURELIGHT™ circular nanospinning logo design out of deep respect for Futura and his work.
We have clarified the original intent behind our FUTURELIGHT™ logo with Futura and his legal representatives many times and worked to find amicable solutions to reconcile this matter outside of a court for nearly two years. Unfortunately, these conversations have not proven successful, but we remain hopeful that we can reach a place of mutual understanding and agreement.
對於 Futura 強大的聲量與號召力恐怕是 VF Corporation 始料未及的，或許 Futura 也很快會公開回應，各位對此有何看法？不妨在留言處與我們分享。
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