McDonald’s 麥當勞揭示全新餐點包裝
全球一起換上新裝。
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為慶祝迎來全新的 10 年快餐店巨頭 McDonald’s 宣佈攜手英國著名創意機構 Pearlfisher 重新設計全球餐點包裝,透過聯想勾勒出各式圖樣,輕鬆詮釋出品牌的歡樂氛圍。
此回全新包裝設計專注於菜單中的食物,例如來自純淨海域的麥香魚漢堡,搭配深淺藍綠色的海浪,而四盎司牛肉堡就搭載幾何深咖棕色與融化的起司樣貌,還有薯條紙盒內部也刻畫馬鈴薯切條等富含表現力的插畫表現,同時也將全球範圍的包裝方式皆納入考量,以便獲得一致的視覺識別。有興趣的讀者不妨前往前往 Pearlfisher 網站了解詳細資訊,並多加留意與追蹤 HYPEBEAST ZH 全新 MeWe 頻道。
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