全面下架 − Prada 配件吊飾涉種族歧視爭議
沒料到 Prada 竟也會犯這類錯誤。
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還記得年初時 H&M 因找來非裔男童穿上印有「COOLEST MONKEY IN THE JUNGLE」字樣的 Hoodie 而遭到網上一片砲轟的事嗎?今回 Prada 似乎也犯了類似的錯。在其近期推出的「Ptomalia」配件系列新品當中,包含了一件以深色木質打造而成,名為 Otto 的玩偶吊飾,而此吊飾因其紅唇、黑髮和大眼等與知名故事書《Little Black Sambo》裡主角相似的設計,遭投訴涉及了歧視非裔人士之嫌,很快此消息也迅速於網上傳開,不意外地,自然迎來了大量負評,而 Prada 也很快發出聲明澄清,並迅速於全球各個品牌店點下架相關產品。
[1/2] #Prada Group abhors racist imagery. The Pradamalia are fantasy charms composed of elements of the Prada oeuvre. They are imaginary creatures not intended to have any reference to the real world and certainly not blackface.
— PRADA (@Prada) 2018年12月14日
[2/] #Prada Group never had the intention of offending anyone and we abhor all forms of racism and racist imagery. In this interest we will withdraw the characters in question from display and circulation.
— PRADA (@Prada) 2018年12月14日
A harsh reminder that casual racism is just as traumatic as racism in its other forms. I’m a whole civil rights lawyer and for the past 3 hours I’ve been undone. #BoycottPrada #StopBlackface #EndRacisimNow https://t.co/bpZAgN3Iaq
— Chinyere Ezie (@lawyergrrl) 2018年12月14日
If @prada had people of color on staff in positions of power, #BoycottPrada would have never happened. Just another reminder why #diversitymatters https://t.co/JFi0pUUzDV
— Chinyere Ezie (@lawyergrrl) 2018年12月14日
For most of us #BoycottPrada is not really an option. What’s disturbing is that not one soul @Prada looked at this & thought it was a bad idea to use #Blackface as an accessory. Their lack of awareness is indicative that diversity might not exist on their board. #StopRacism https://t.co/NnA7UuNSWZ
— Roza Calderon (@rozacalderon) 2018年12月14日
上述提及的深色、紅唇、黑髮和大眼等設計,在非裔美國人民權運動開始前,一直都被使用來影射、嘲諷非裔人士的形象,甚至到今日也同樣有不少種族歧視者熱愛以此大作文章。而 Prada 今回卻碰觸到了這一大地雷,即便後續處理相當積極且快速,但仍對品牌造成一定傷害,有關後續消息還請密切留意 HYPEBEAST 後續追蹤報導。