H&M x MOSCHINO 年度聯名系列 Lookbook
MOSCHINO 創意總監 Jeremy Scott 操刀。
![H&M x MOSCHINO 年度聯名系列 Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F10%2F18_41-A-insideHM_moschino_1.jpg?cbr=1&q=90)
![H&M x MOSCHINO 年度聯名系列 Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F10%2F18_41-A-insideHM_moschino_2.jpg?cbr=1&q=90)
![H&M x MOSCHINO 年度聯名系列 Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F10%2F18_41-A-insideHM_moschino_3.jpg?cbr=1&q=90)
![H&M x MOSCHINO 年度聯名系列 Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F10%2F18_41-A-insideHM_moschino_4.jpg?cbr=1&q=90)
![H&M x MOSCHINO 年度聯名系列 Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F10%2F18_41-A-insideHM_moschino_5.jpg?cbr=1&q=90)
![H&M x MOSCHINO 年度聯名系列 Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F10%2F18_41-A-insideHM_moschino_6.jpg?cbr=1&q=90)
![H&M x MOSCHINO 年度聯名系列 Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F10%2F18_41-A-insideHM_moschino_7.jpg?cbr=1&q=90)
![H&M x MOSCHINO 年度聯名系列 Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F10%2F18_41-A-insideHM_moschino_8.jpg?cbr=1&q=90)
![H&M x MOSCHINO 年度聯名系列 Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F10%2F18_41-A-insideHM_moschino_9.jpg?cbr=1&q=90)
![H&M x MOSCHINO 年度聯名系列 Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F10%2F18_41-A-insideHM_moschino_10.jpg?cbr=1&q=90)
![H&M x MOSCHINO 年度聯名系列 Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F10%2F18_41-A-insideHM_moschino_11.jpg?cbr=1&q=90)
![H&M x MOSCHINO 年度聯名系列 Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F10%2F18_41-A-insideHM_moschino_12.jpg?cbr=1&q=90)
![H&M x MOSCHINO 年度聯名系列 Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F10%2F18_41-A-insideHM_moschino_13.jpg?cbr=1&q=90)
![H&M x MOSCHINO 年度聯名系列 Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F10%2F18_41-A-insideHM_moschino_14.jpg?cbr=1&q=90)
![H&M x MOSCHINO 年度聯名系列 Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F10%2F18_41-A-insideHM_moschino_15.jpg?cbr=1&q=90)
![H&M x MOSCHINO 年度聯名系列 Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F10%2F18_41-A-insideHM_moschino_16.jpg?cbr=1&q=90)
![H&M x MOSCHINO 年度聯名系列 Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F10%2F18_41-A-insideHM_moschino_17.jpg?cbr=1&q=90)
![H&M x MOSCHINO 年度聯名系列 Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F10%2F18_41-A-insideHM_moschino_18.jpg?cbr=1&q=90)
![H&M x MOSCHINO 年度聯名系列 Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F10%2F18_41-A-insideHM_moschino_19.jpg?cbr=1&q=90)
![H&M x MOSCHINO 年度聯名系列 Lookbook](https://image-cdn.hypb.st/https%3A%2F%2Fhk.hypebeast.com%2Ffiles%2F2018%2F10%2F18_41-A-insideHM_moschino_20.jpg?cbr=1&q=90)
自 2004 年和 Karl Lagerfeld 合作後,H&M 每年年度聯名系列始終備受關注。有別於去年與英國品牌 Erdem 重塑經典印花,今年 H&M 則和擅長搞怪戲謔的 MOSCHINO 攜手,透過品牌創意總監 Jeremy Scott 之手打造風格新品。此回 Lookbook 由攝影師 Marcus Mam 和造型師 Carlyne Cerf de Dudzeele 共同執行;與此同時,Jeremy Scott 亦召集眾多好友出鏡,並表示:「每當我創作時,總會想起身邊的朋友。這輯 MOSCHINO [tv] H&M Lookbook 造型就像一場派對,為朋友們和整個系列的玩味、流行風格、創造力和幹勁喝彩。」
我希望能以比較合理的價格將時裝介紹給更為國際化的消費者。
至於 H&M 創意顧問 Ann-Sofie Johansson 則認為 Lookbook 凝聚 MOSCHINO [tv] H&M 設計師聯名系列精神,是雙方引以為傲的出色創作。早前 H&M 於 Instagram Stories、Snapchat、iMessenger 等社群平台推出 giphy 動態貼圖,包含 Jeremy Scott 本人也將化身貼圖登場。據了解,此回聯名不僅延續 MOSCHINO 和 Jeremy Scott 華麗風格,其定價策略尚且相對親民,預計於 11 月 8 日正式上架,感興趣者不妨留意 HYPEBEAST 後續報導。